An Online Marketer’s Guide to Audience Engagement


By Brian Neese

Effective content is crucial for audience engagement. Companies are increasing their content marketing efforts, according to Smart Insights, creating a more competitive environment for online marketers.

  • More than 90 percent of companies are utilizing content marketing in 2017
  • 75 percent of companies increased their content marketing budget in 2016
  • 43 percent of companies increased staffing levels of their content marketing departments

Despite these figures, Smart Insights reports that approximately half of all content marketing strategies are not integrated with the rest of the business strategy. Add in the potential of marketing being in the “age of content shock” — or how the exponential increase in content production could result in content consumption increasing slightly and then inevitably plateauing — and it’s easy to see how the stakes have intensified for marketers.

With the right audience engagement strategies and tools, online marketers can create valuable content that overcomes “content shock.”

Online Audience Engagement Strategies

Create High-Quality Content

Quality is the most important aspect for content, whether it’s a blog post, infographic, video or podcast. Content should be unique, targeted and, according to Kissmetrics, “easy.”

  • Easy to Scan: Take layout into account for pages and articles. Readers tend to scan instead of read pages, so use appealing typography and visual images to catch individuals’ eyes, which will cause them to read more. Content with relevant images receives 94 percent more views than content without relevant images.
  • Easy to Interact With: Create interactive elements such as quizzes, polls and online chat.
  • Easy to Load: A one-second load delay can drop conversions by 7 percent. Minimize bounce rates and maximize readers’ happiness by improving site speed. Minimizing image files and investing in a content delivery network can help.
  • Easy to Share: “Social sharing is, to a great extent, the highest level of engagement that there is,” Kissmetrics says. Try to integrate social media buttons to content pages to make this a simple step for visitors.
  • Easy to Monetize: Advertisers are struggling to turn a profit due to problems like few solutions for making money from mobile users and interruptive ads that have led to the increased use of ad blockers. One effective way is to integrate contextual ads into content, which automatically provide relevant and engaging banner ads.

Develop an Authentic Personality

Create content that aligns with your brand’s personality. For some companies, this means a fun, quirky style, while for others it means a more direct, concise approach. The Content Marketing Institute offers 10 tips for adding more personality into content.

  1. Tell a good story to draw readers in, offering entertainment value while matching the purpose or mission of your content.
  2. Elicit an emotional response to appeal to readers’ emotions.
  3. Ask rhetorical questions to get readers thinking, instead of merely being fed information.
  4. Use formatting like good paragraph spacing, bold type, italicized fonts and lists to make content pleasing to the eye.
  5. Widen your vocabulary for more personality (but don’t overdo it).
  6. Be interested in your topic, which allows your enthusiasm to be contagious to readers.
  7. Read entertainment content to become a better writer.
  8. Include fascinating facts to support why people read: to be entertained and to learn.
  9. Write like you talk to communicate clearly and avoid jargon.
  10. Build suspense to leave your reader hanging on your every word.

Integrate a Timely Communication Strategy

Produce content on a regular basis to keep your blog, social media accounts and other content marketing channels fresh. Give your audience a reason to come back with new content, and remember that it is important to be seen in your audiences’ social media feeds and by search engines.

Use Social Media Effectively

Social media is a natural landing spot for your content. For each channel, you should ask some key questions that tell you the purpose of the channel, goals for your audience (do you want them to share, comment or register for something?), what type of content your audience wants, the right tone and how often you should post.

The content you post, as well as your tone and frequency, will look different for LinkedIn and Twitter, for instance. Evaluate how you’ll appeal to your specific audience on each channel and leverage the channel’s best practices.

Focus on Targeted Outreach

Find other places where you can place your content. From a guest post on Forbes to a sponsored infographic on a leading personal blog in your niche, there are opportunities outside of your channels that provide potential. Developing relationships with influencers in relevant topics can be a powerful strategy for getting your brand seen.

Utilize User-Generated Content

Ask for your customers and audience to participate in building content. You can run campaigns that call for pictures on social media, user-created videos that feature your brand and more. These types of opportunities can help motivate and engage your target audience better by getting them involved actively.

Track Impact of Engagement

Identify metrics on your website, social media accounts and more to gauge your effectiveness. Performance indicators not only inform what your return on investment is for your content marketing campaigns, but they help reveal ways you can improve. Track your success and test different things to capitalize on your ideas.

Online Audience Engagement Tools

Audience engagement tools offer an ideal way for marketers and small business owners to track engagement and/or communicate with customers. Here are some of the top audience engagement tools.

  • HubSpotThis social media tool allows you to develop a content calendar, automate posts and see a wide variety of data for your accounts. It’s one of the most popular tools of its kind for businesses of all sizes.
  • Zendesk: Improve relationships with your customers through this could-based tool. This customer service software and support ticketing system lets you gather customer feedback and address questions and requests for help. It is fully scalable.
  • IntercomIntercom is an integrated customer messaging application that has live chat, customer engagement and customer support features. It integrates with several platforms and tools, thanks to its flexible APIs.
  • MailChimp: Automate your email marketing campaigns for content efforts and more with MailChimp. You can schedule emails, use email templates, set up auto replies and track the effectiveness of your campaigns.
  • Outbrain: Outbrain is an advertising platform that places your content on premium websites. It produces 200 billion recommendations for consumers each month.
  • TweetDeck: This social media tool for Twitter lets you schedule tweets and track where your brand, industry or specific topics are mentioned.

Pursuing a Career in Marketing

Grace College’s online business programs provide students with the knowledge and skills needed to positively impact an organization. Graduates are prepared for entry-level and advanced marketing roles, as well as management positions and other opportunities for advancement. These faith-based programs apply biblical values to coursework.

Grace’s fully online bachelor’s degree in business administration focuses on the skills and tools graduates need to adapt and excel in the business world. This GOAL (Grace Opportunities for Adult Learners) program is designed for students balancing personal commitments while pursuing an education. It is priced substantially below most degree completion programs and can be completed in as little as 16 months.

The fully online MBA provides students with a strong foundation in marketing, accounting, finance and human resources as well as coursework in entrepreneurship. This program can help graduates pursue leadership opportunities in business.

The fully online master’s in nonprofit management equips students with the knowledge and skills to succeed in marketing communication, applying technology, creating and training staff, raising funds and improving efficiency within an organization.

The post An Online Marketer’s Guide to Audience Engagement appeared first on Home Business Magazine.

Source: Home Business

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4 Things ALL Articles Must Have – Don’t Forget!


The importance of articles in today’s websites and internet based companies are immeasurable. They dictate a lot in the victory and the drive of traffic into one’s site. It has actually become a key element in making a site work and earns a profit. A website operator and owner must have actually the good sense to include articles in his or her site that will work for them and earn them the lots of benefits articles can give to their site.

Articles have actually been known to be the driving force in driving traffic to a website. Articles are a factor in giving site high rankings in search result pages. The higher a site ranks the bigger slice of the traffic flow pie he gets. Along with a huge number in traffic flow, there are more profits and more potential for other income generating schemes as well.

But, it is not just about stuffing your site Along with articles; they have actually certain requirements as well. These requirements must be met to obtain the maximum benefits an article will provide for your site. A well written article will catch the eyes and interest of your customers and keep them coming back for more. They would certainly additionally be able to recommend your site to others.

Here are some tips to help you and assist you in making your articles. Below you will read about four things all articles must have actually to make it successful and helpful in making your site a profit earning and traffic overflowing site.

• Keywords and Keyword Phrases.

An article must always be centered on the keywords and keyword phrases. As each website visitor goes to a site, there are those who are just merely browsing but actually looking for a specific something. When this happens, a searcher usually goes to a search engine and types in the keywords they are looking for (e.g. Toyota Camry, Meningitis, Tax Lawyer and Etcetera). It could be anything they want.

The Important thing is that you have actually an article that has actually the keywords that are related to your site. For example, if you maintain an auto parts site, you must be able t have actually articles about cars and their parts. There are lots of tools in the internet that provides service in helping a webmaster out in determining what keywords and keyword phrases are mostly sought out. You can use this tool to determine what keywords to use and write about.

• Keyword Density

Know that you have actually your keywords and keyword phrases, you must use them fully. An article must have actually good keyword density for a search engine to “feel” its presence. Articles ought to at least have actually ten to fifteen percent of keyword density in their content for search engines to rank a site high in their search results. Getting a higher rank is what articles do finest for a site.

Keyword density is the number of times a keyword or keyword phrase is used on an article. The number varies depending on the number of words used in an article. An effective article must have actually a keyword density that is not too high or too low. Along with a quite high density, the essence of the article is lost and may turn off a reader as well as the search engines. It comes off as overeager. A reduced number might be ignored by the search engines.

• Good Article Content

Like what is stated above, you cannot just riddle an article Along with keywords. They must additionally be regarded as good reading materials. Articles must be able to entertain people as well as provide good information and help for their needs. Articles ought to be written well Along with correct spelling and good grammar. If you want people to trust you, make your work good and well believed out.

People respond well to figures, facts and statistics. Try to get great information and as lots of facts as you can. A good and well written article will boost your reputation as an expert in your chosen field or topic. As more people believe in you. They will be able to trust you and your products.

• Linking Articles

And another important thing to remember. If you are going to submit articles to ezines and/or contribute your articles to newsletters and other sites, DON’T ever forget to include a link to your site. A little resource box Along with a brief description of your site and you ought to always be placed right after your articles that you have actually submitted. If people like your articles, they will most likely click on the link directing them to your site.

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Affiliate Internet Marketing


By: tedmauro

They will tell you to join the surf for traffic sites, submit some articles to directories and Ezines, post replies in forums leaving your link in the signature file. (Some forums dont even allow affiliate links) and answer some questions in Yahoo answers leaving links to your site here and there as references.

The one thing that 9 out of 10 of these affiliate back offices with all of there training offer you zero assistance in building your own mailing list. Yes I have found that 90% of affiliate programs out there just want you to send traffic to your special affiliate link and then the actual site owner collects the name and email. Can you see how you will be paying to promote your page and build a list for them making a few sales here and there.

I will not send any traffic that I have to work or pay for to any page unless my opt in form is on that page. If I am spending money or time, I want the subscriber for future contact and sales. There are a few good programs out there that steer you right and sometimes even provide a lead capture (splash, landing, magnetizer) page that you can edit and place your own autoresponder code enabling you to build your own list.

I set one of these little systems up a couple weeks back, and I am making sales on a regular basis. This is cool because the commission pays $45 and all I did was set it up once. It is now on auto pilot. My advice to you is to never promote any program until you can get a double opt in with name and email before redirecting traffic to your affiliate page.

Now that was a mouth full about Affiliate Internet Marketing.

To Your Success,



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Methods To Check Market Profitability


By: John Balthazar

The best way to research if you have a viable market is to perform a market profitability check. There are several methods, but what has worked best for me is derived from the system in Ewen Chia’s book “How I Made My First Million on the Internet!” Here is his basic formula:

Market Profitability Check:

– Is this a market where people are already buying?
– Are you tapping into current or future hot trends?
– Which markets are written about?
– How many competitors are already in the market?
– Validate your market with free keyword research tools

Let’s look at each of these checks in a little more detail. First, is this a market where people are already buying? Established markets are a very good thing to find to help sustain your business long term. New or fad markets can pop up overnight and then fizzle very quickly so be cautious to enter them unless you are very confident they will be good for your business in the long run. Second, are you tapping into current or future hot trends? Like I stated previously, future hot trends can be very exciting and filled with enormous growth and possibilities, but be careful not to put all your eggs in one basket by betting everything on the next hot trend or fad. Third, which markets are written about? The best place to start researching is by typing in your target market subject into Google or your favorite online search engine and researching the marketplace.

Also, check out the online articles and EZine websites to check if anyone is writing about your market. This is also a good source for industry information and content you can use on your own website. Also, don’t limit yourself to only online research. You can also research your local bookstore for books and magazines on your chosen market. Fourth, how many competitors are already in the market? A lot of competition is not always a bad thing. Competition means that what you are researching is likely a profitable market. Remember, there are lots of niches and sub-niches to market to so don’t let competition scare you away. Last, validate your market with free keyword research tools. Many internet business experts will advise people to use keywords searches such as Google AdWords to do market research. While these tools are useful in identifying what keywords internet users are typing into search engines and what kind of information they are looking for, it does not ensure market profitability so that is why I put the keyword search last as a step to help validate what is found in the earlier market profitability checks.


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All About Charities


Many people donate to charities in order to take advantage of income tax deductions at the end of the year. However, it is important to understand what charities are eligible for these income tax deductions so that you do not miss out on any income tax deductions that you can take. It is also important to have a knowledge of what documentations you need to have in order to take the income tax deductions from your donations to charitites.

Charities can include things such as school fundraisers, church fundraisers, thrift store donations, donations to homeless shelters, donations to food assistance programs such as Harvesters, and donations to other charities such as hospital programs and women’s shelters all qualify as charities for the purpose of income tax deductions. However, there is documentation you need in order to legally claim donations to these charities as income tax deductions.

Purchases from school fundraisers are usually accompanied by some type of receipt or packing slip. Use this documentation to claim your income tax deduction for these charities. Purchases and contributions to church fundraisers do not typically come with any form of receipt, even though that receipt is necessary in order to claim the donation to the charities as a legal income tax deduction. Your best bet is to ask the church charities to provide you with some type of written record, even on a piece of regular notebook paper, indicated the amount of the donation. If your donation to these charities is in the form of property or items rather than money, you can estimate the reasonable value of the item and include that on the receipts from the charities. This ensures that you have a reasonable and provable amount to deduct from the donations to the charities for your income tax return.

Other types of charities typically provide receipts for donations to the charities. If you donate items or property such as clothing, furniture, vehicles, toys, or food you can estimate the value of the donation and receive a receipt from the charities based on that amount that also lists what items were donated, then use that receipt for your income tax deduction. If you purchase something new to donate, you can keep your purchase receipt signed by someone from the charities, and use that as a record of your contribution for your income tax deduction.

Charities can always use your help. Deductions from charities does not get you any extra money on your income tax return above and beyond what you spend. However, these charities can use your valuable help, and with income tax deductions for contributions to charities, you get everything you pay or give to the charities back on your income tax return. So in short, you can give your help to the different charities without it costing you a dime! No risk, you help others, and you aren’t out any money. It’s a win-win situation for you and for the charities!

Donate to your favorite charity today!

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