How to Effectively Use Storytelling to Attract a Larger Brand Following

Today building a personal brand is more about how people can relate to you on their level. In order to create new leads for your business it is important to recognize that building trust comes through powerful storytelling techniques. How can your personal brand connect with your community in an …

How to Use Email Software to Immediately Boost Your Email Efficiency

A lot of time is wasted on email management all over the world. In fact, The Radicati Group estimates that we sent 281+ billion personal and professional emails per day in 2018, so it’s little wonder that a large percentage of American professionals’ days are spent reading and answering emails.  …

How to Create Eye-Catching Visual Content For Your Personal Brand

How your brand image is projected visually is important to your audience and visibility. A mix of appealing images and video will not only increase engagement in your marketing, but will also create a greater awareness. Visuals are entertaining and stimulating to the mind. Most of all, people like sharing …

When the Meeting Agenda Says “Casual Attire”

Recently, I attended a large business event in a warm and humid city in the Southeast. The agenda urged participants to dress “casual.” Not business casual. Women have largely cracked that code. For those who haven’t there’s no shortage of advice. And retailers have special sections featuring business-smart brands like …

How The Right Content Optimization Can Increase Brand Visibility

The latest Google search update is now a more mobile-friendly algorithm that keeps up with today’s search trends. As social media and technology has transformed the way we find information, the improved method is designed to understand the intent and contextual meaning of a query from portable devices. This is …

How to Use Instagram To Increase Your Personal Brand’s Sales

Having a well-planned social media strategy is an important part of building your personal brand online. Using the best platforms to their fullest potential is also important for visibility and sales. Instagram is one of the top social networks today that builds a larger audience and following online, which makes …

Personal Branding Tips For Executives In “Boring” Industries

Building a personal brand is all about capturing attention. If you work in a “boring” industry, it can be tough to communicate the key benefits that differentiate you from competitors. Especially when you work in an industry that’s not usually the topic of conversation or trending on social media. Take …

10 Ways to Incorporate Media Accolades Into Your Brand

How should professionals who’ve been featured on a media list, such as Forbes 30 Under 30, use the recognition as part of their online brand? Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue …

Get The Most Out Of Social Media Groups For Your Personal Brand

For years groups on social media have been a hub of activity, especially for brands. These are a great a place for your personal brand to share helpful information and for networking. Groups can help build your community and create more meaningful social interactions. Many brands and businesses focus on …

How To Leverage Your Brand To Attract New Clients

What is the best way to use your brand online in order to attract clients and customers? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and …

Are Reference Checks Scaring You?

Reference checking is not standard. Smaller companies typically have neither the manpower nor the funds to do thorough reference checks, which could cost hundreds of dollars. Conversely, larger companies do reference checks but at varying levels of thoroughness. Different from the typical applicant’s concerns–which have to do with performance–companies typically …

Changing Your Brand? Here’s How to Successfully Pivot

What is the best branding move companies can make when trying to pivot or change their image? Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thousands of jobs. …