Having a well-planned social media strategy is an important part of building your personal brand online. Using the best platforms to their fullest potential is also important for visibility and sales. Instagram is one of the top social networks today that builds a larger audience and following online, which makes …
Information overload and our ability to become commercial free has changed the old fashioned marketing funnel. Attention getting tactics will no longer sell your products and services. Your brand audience now controls what they want to see whether this be on a smart phone, tablet, computer or television. Old methods …
A professional website host provider for WordPress is just the start to establishing your personal brand online. It’s important to choose one that can offer fast page loads, a dedicated email, and good security to block hackers. While many claim to offer many similar services at a low rate it’s …
Recently, I informally asked 25 professionals at different stages of their careers to share their thoughts on networking. In every case, the word itself elicited a sigh, groan or eye roll, and a story about fears of being in a large room with a lot of strangers. Networking to build …
Pinterest is not only a popular social network, but also a powerful search engine to market your personal brand and drive traffic to your website. Would you like to attract a larger audience and drive more ales? Your brand can start today in building a great community and taking advantage …
Recently, a colleague walked into my office looking refreshed with a great tan, relaxed physical demeanor and big smile, yet he hadn’t gone on vacation. He started playing baseball in what he described as “an old men’s league.” “When we were kids, we had many activities that we enjoyed, in …
Your personal brand needs to have a plan in place for your projected growth, regardless of whether you’re new to Internet marketing and branding, or a seasoned participant. Ask yourself, where do you see your business going in the next few years? Having a passion for what you do is …
In order to speak to your target market your personal brand needs to be active on social media in all places where they are engaging. Mobile marketing is increasingly the main vehicle behind search, watching videos, and making purchases. By expanding into this arena your brand can tap into a …
A business deal is actually a transaction. Some transactions are very easy such as buying inventory with a fixed price but some transactions are very complicated. If you don’t do these transactions right, they may cost you a lot of money. Therefore, you should be careful about finding the middle …
What is the best branding move companies can make when trying to pivot or change their image? Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thousands of jobs. …
An interview is a business transaction wherein the objective of the hiring manager (the person who has the authority to hire) is to make a selection among job candidates called in for interviews. A candidate has two challenges: first, to convince the hiring manager that he is the ideal candidate …
What’s your favorite and most effective method for identifying speaking engagement opportunities that will help build your brand? Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of …
Recently, I attended a large business event in a warm and humid city in the Southeast. The agenda urged participants to dress “casual.” Not business casual. Women have largely cracked that code. For those who haven’t there’s no shortage of advice. And retailers have special sections featuring business-smart brands like …
Meetings are forums and events where perceptions are built and broken. Every meeting is different – even regularly occurring and frequent ones. Sometimes they are predictable and standard operating procedures, sometimes they are promising yet tense. Considering how much time we spend in meetings, each meeting is an opportunity to …
Establishing credibility for your personal brand begins with great content. A great way to showcase your expertise is a published book both in print and in the digital realm. You want to ensure that all of your time and effort gets the most visibility with a well-written biography. A personal …
First, remember that an interview is a work-related competition. The same competition onstage for the theater is called audition. People compete throughout their lifetimes. They compete for resources, such as money, time, awards, rewards, and honor. So let’s focus on the interview competition, in which several preselected candidates compete for …
I’ve always believed in the importance of a logo to reinforce my personal brand and that of my companies. If you go on my personal website, you’ll see my name as a logo, with distinct colors that match the rest of my website. That logo, the font and the colors …
You would think that creating a championship culture is easy with athletes making multi-millions of dollars each season. But, in my experience, it is just as hard creating a championship culture in that environment as it is creating it in your company. Baseball managers have to deal with players that …
In a crowded market, sometimes it’s best to stand out. What’s your best tip for how to home in on your niche and define what’s unique about your personal brand? These answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of …
What’s one personal branding trend you see on the horizon for 2019, and how can professionals take advantage of it? Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year …
