11 Brand-Building Strategies to Become a Thought Leader

How can a young founder signal or demonstrate their position as a thought leader and build their personal brand, despite their newcomer status? Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have …

When the Meeting Agenda Says “Casual Attire”

Recently, I attended a large business event in a warm and humid city in the Southeast. The agenda urged participants to dress “casual.” Not business casual. Women have largely cracked that code. For those who haven’t there’s no shortage of advice. And retailers have special sections featuring business-smart brands like …

How to Use Instagram To Increase Your Personal Brand’s Sales

Having a well-planned social media strategy is an important part of building your personal brand online. Using the best platforms to their fullest potential is also important for visibility and sales. Instagram is one of the top social networks today that builds a larger audience and following online, which makes …

Get The Most Out Of Social Media Groups For Your Personal Brand

For years groups on social media have been a hub of activity, especially for brands. These are a great a place for your personal brand to share helpful information and for networking. Groups can help build your community and create more meaningful social interactions. Many brands and businesses focus on …

How Interacting in Professional Groups on Facebook Can Help Your Brand Grow

For years groups on Facebook have been a hub of activity, especially for brands. These are places where you can can actually help attract new Fans without paying for advertising. Groups can help build your personal brand’s visibility and create more social interactions. By engaging in groups that are relevant …

How to Create a Workplace Culture of Acceptance

This week I would like to include David Mesa’s ideas and opinions about creating a workplace culture of acceptance in my article. David Mesa, Chief Development Officer of PJ’s Coffee, an experienced leader with over 25 years at the management level has created robust company culture through building trust, acceptance …

10 Ways to Incorporate Media Accolades Into Your Brand

How should professionals who’ve been featured on a media list, such as Forbes 30 Under 30, use the recognition as part of their online brand? Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue …

How To Leverage Your Brand To Attract New Clients

What is the best way to use your brand online in order to attract clients and customers? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and …

How to Network Effectively While in Transition

Becoming unemployed is likely a sudden, unexpected event, and most people do not have the networking skills needed to immediately switch gears and begin efficiently developing job leads. There could be many reasons: feeling uncomfortable with the networking process, not knowing the process, being shy by nature, or never having …

Get More Brand Visibility with Instagram Stories

A well-planned mobile marketing strategy is important to building your personal brand online. Leveraging the right features for each social network is also important for visibility and word-of-mouth marketing. Instagram is still one of the top networks today that attracts a larger audience and following online, which makes this a …

Are Reference Checks Scaring You?

Reference checking is not standard. Smaller companies typically have neither the manpower nor the funds to do thorough reference checks, which could cost hundreds of dollars. Conversely, larger companies do reference checks but at varying levels of thoroughness. Different from the typical applicant’s concerns–which have to do with performance–companies typically …

Managing Your Emotions: A Key To Building Your Personal Brand

We care and take pride in what we do. As a result, events, situations and conversations can have a real emotional impact on us. Negative emotions expressed as fear, anger, stress, hostility and guilt can rub off on other colleagues, and also have a powerful impact on our personal reputations. …

5 Creative Communities That Can Help You Level Up Your Skills

Fertilizer is to plants what community is to creative professionals. With enough time, water, and sunlight, they grow themselves. But sprinkle on some peer feedback and support, and they grow faster and bigger than ever. Not long ago, finding that community was no easy task. To spot one that specialized …