How to Use Instagram To Increase Your Personal Brand’s Sales

Having a well-planned social media strategy is an important part of building your personal brand online. Using the best platforms to their fullest potential is also important for visibility and sales. Instagram is one of the top social networks today that builds a larger audience and following online, which makes …

How to Use Social Media the Right Way for Building More Leads

Information overload and our ability to become commercial free has changed the old fashioned marketing funnel.  Attention getting tactics will no longer sell your products and services. Your brand audience now controls what they want to see whether this be on a smart phone, tablet, computer or television. Old methods …

Not All Website Hosting Companies are Created Equal: Choosing The Right One

A professional website host provider for WordPress is just the start to establishing your personal brand online. It’s important to choose one that can offer fast page loads, a dedicated email, and good security to block hackers. While many claim to offer many similar services at a low rate it’s …

Changing Your Brand? Here’s How to Successfully Pivot

What is the best branding move companies can make when trying to pivot or change their image? Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thousands of jobs. …

How to Find Speaking Engagements That Build Your Brand

What’s your favorite and most effective method for identifying speaking engagement opportunities that will help build your brand? Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of …

When the Meeting Agenda Says “Casual Attire”

Recently, I attended a large business event in a warm and humid city in the Southeast. The agenda urged participants to dress “casual.” Not business casual. Women have largely cracked that code. For those who haven’t there’s no shortage of advice. And retailers have special sections featuring business-smart brands like …

A Book with a Great Author Bio Resonates With Your Brand Followers

Establishing credibility for your personal brand begins with great content. A great way to showcase your expertise is a published book both in print and in the digital realm. You want to ensure that all of your time and effort gets the most visibility with a well-written biography. A personal …

The Four Principles of Acing an Interview

First, remember that an interview is a work-related competition. The same competition onstage for the theater is called audition. People compete throughout their lifetimes. They compete for resources, such as money, time, awards, rewards, and honor. So let’s focus on the interview competition, in which several preselected candidates compete for …

Modeling Alex Cora’s Approach to Create Your Championship Company Culture

You would think that creating a championship culture is easy with athletes making multi-millions of dollars each season. But, in my experience, it is just as hard creating a championship culture in that environment as it is creating it in your company. Baseball managers have to deal with players that …

How to Define a Niche for Your Personal Brand

In a crowded market, sometimes it’s best to stand out. What’s your best tip for how to home in on your niche and define what’s unique about your personal brand? These answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of …

Personal Branding Trends You Need to Know for 2019

What’s one personal branding trend you see on the horizon for 2019, and how can professionals take advantage of it? Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year …