Category: Blog Marketing

Employee absenteeism is a problem for every business and can cause heavy costs for employers. Getting 100% attendance from all of your employees is of course not possible. However, knowing how to deal with this problem and how to prevent employee absenteeism can reduce the impact of it on your …

How can a young founder signal or demonstrate their position as a thought leader and build their personal brand, despite their newcomer status? Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have …

Recently, I attended a large business event in a warm and humid city in the Southeast. The agenda urged participants to dress “casual.” Not business casual. Women have largely cracked that code. For those who haven’t there’s no shortage of advice. And retailers have special sections featuring business-smart brands like …

Having a well-planned social media strategy is an important part of building your personal brand online. Using the best platforms to their fullest potential is also important for visibility and sales. Instagram is one of the top social networks today that builds a larger audience and following online, which makes …

Spotting the business trends can be difficult for leaders and unfortunately, not all predictions may come true. However, some of these trends are so obvious that ignoring them would be same as signing your death warrant as a company. Below you can find some of the most obvious trends of …

The day for your interview has been scheduled. That means you were among the handful of people selected out of dozens of applicants to continue the competition toward the job offer. Not only do you need this job very badly, but also you studied for it thoroughly by preparing yourself …

For years groups on social media have been a hub of activity, especially for brands. These are a great a place for your personal brand to share helpful information and for networking. Groups can help build your community and create more meaningful social interactions. Many brands and businesses focus on …

For years groups on Facebook have been a hub of activity, especially for brands. These are places where you can can actually help attract new Fans without paying for advertising. Groups can help build your personal brand’s visibility and create more social interactions. By engaging in groups that are relevant …

This week I would like to include David Mesa’s ideas and opinions about creating a workplace culture of acceptance in my article. David Mesa, Chief Development Officer of PJ’s Coffee, an experienced leader with over 25 years at the management level has created robust company culture through building trust, acceptance …

How should professionals who’ve been featured on a media list, such as Forbes 30 Under 30, use the recognition as part of their online brand? Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue …

Do you ever walk into a colleague or leader’s office, completely composed, outline a problem, pause and wait for them to tell you what needs to be done? Or worse, a customer or client? In your calmest voice, you say, “The sky is falling.” Pause. “What should we do?” Do …

Cybercrime incidents are on the rise and unfortunately, these crimes cost businesses a lot. Many small businesses are not prepared for cyber crimes because they don’t have the necessary budget and manpower for this. However, they should also be careful because no one knows whom hackers are going to come after. …

A branded website is just the start to building a great audience for your personal brand. Once a visitor comes to your landing page you need to capture their attention in order to convert these leads into sales. But if you are not reaching the right audience you’re not generating …

In order to speak to your target market your personal brand needs to be active on social media in all places where they are engaging. Mobile marketing is increasingly the main vehicle behind search, watching videos, and making purchases. By expanding into this arena your brand can tap into a …

Becoming unemployed is likely a sudden, unexpected event, and most people do not have the networking skills needed to immediately switch gears and begin efficiently developing job leads. There could be many reasons: feeling uncomfortable with the networking process, not knowing the process, being shy by nature, or never having …

A well-planned mobile marketing strategy is important to building your personal brand online. Leveraging the right features for each social network is also important for visibility and word-of-mouth marketing. Instagram is still one of the top networks today that attracts a larger audience and following online, which makes this a …

Reference checking is not standard. Smaller companies typically have neither the manpower nor the funds to do thorough reference checks, which could cost hundreds of dollars. Conversely, larger companies do reference checks but at varying levels of thoroughness. Different from the typical applicant’s concerns–which have to do with performance–companies typically …

We care and take pride in what we do. As a result, events, situations and conversations can have a real emotional impact on us. Negative emotions expressed as fear, anger, stress, hostility and guilt can rub off on other colleagues, and also have a powerful impact on our personal reputations. …