Today building a personal brand is more about how people can relate to you on their level. In order to create new leads for your business it is important to recognize that building trust comes through powerful storytelling techniques. How can your personal brand connect with your community in an …
Spotting the business trends can be difficult for leaders and unfortunately, not all predictions may come true. However, some of these trends are so obvious that ignoring them would be same as signing your death warrant as a company. Below you can find some of the most obvious trends of …
A lot of time is wasted on email management all over the world. In fact, The Radicati Group estimates that we sent 281+ billion personal and professional emails per day in 2018, so it’s little wonder that a large percentage of American professionals’ days are spent reading and answering emails. …
It is ok to have a friendly relationship with coworkers. Actually, this makes the work day much more enjoyable. However, becoming friends with direct reports is a little trickier. As the boundaries are getting blurrier in corporate America and the workplaces are shifting to a more casual environment, especially young …
Every entrepreneur has a personal brand, but they don’t all build those brands themselves. Those who neglect personal branding are inevitably branded by others. Before the media or your competitors have a chance to paint your personal brand, be proactive. If you want to be seen as kind and thoughtful, …
How your brand image is projected visually is important to your audience and visibility. A mix of appealing images and video will not only increase engagement in your marketing, but will also create a greater awareness. Visuals are entertaining and stimulating to the mind. Most of all, people like sharing …
Recently, I attended a large business event in a warm and humid city in the Southeast. The agenda urged participants to dress “casual.” Not business casual. Women have largely cracked that code. For those who haven’t there’s no shortage of advice. And retailers have special sections featuring business-smart brands like …
The latest Google search update is now a more mobile-friendly algorithm that keeps up with today’s search trends. As social media and technology has transformed the way we find information, the improved method is designed to understand the intent and contextual meaning of a query from portable devices. This is …
Having a well-planned social media strategy is an important part of building your personal brand online. Using the best platforms to their fullest potential is also important for visibility and sales. Instagram is one of the top social networks today that builds a larger audience and following online, which makes …
It doesn’t matter whether you’re a recent college graduate, a systems analyst, or a high-level executive with an annual income of several million dollars. What all people have in common is the need to know how to prepare for a job interview. The reason is that the job interview is …
Employee absenteeism is a problem for every business and can cause heavy costs for employers. Getting 100% attendance from all of your employees is of course not possible. However, knowing how to deal with this problem and how to prevent employee absenteeism can reduce the impact of it on your …
Do you ever walk into a colleague or leader’s office, completely composed, outline a problem, pause and wait for them to tell you what needs to be done? Or worse, a customer or client? In your calmest voice, you say, “The sky is falling.” Pause. “What should we do?” Do …
Building a personal brand is all about capturing attention. If you work in a “boring” industry, it can be tough to communicate the key benefits that differentiate you from competitors. Especially when you work in an industry that’s not usually the topic of conversation or trending on social media. Take …
The day for your interview has been scheduled. That means you were among the handful of people selected out of dozens of applicants to continue the competition toward the job offer. Not only do you need this job very badly, but also you studied for it thoroughly by preparing yourself …
How should professionals who’ve been featured on a media list, such as Forbes 30 Under 30, use the recognition as part of their online brand? Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue …
For years groups on social media have been a hub of activity, especially for brands. These are a great a place for your personal brand to share helpful information and for networking. Groups can help build your community and create more meaningful social interactions. Many brands and businesses focus on …
What is the best way to use your brand online in order to attract clients and customers? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and …
Reference checking is not standard. Smaller companies typically have neither the manpower nor the funds to do thorough reference checks, which could cost hundreds of dollars. Conversely, larger companies do reference checks but at varying levels of thoroughness. Different from the typical applicant’s concerns–which have to do with performance–companies typically …
What is the best branding move companies can make when trying to pivot or change their image? Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thousands of jobs. …
American companies lose nearly $140 billion annually to avoidable customer churn — that’s a number that would be frightening if it didn’t make so much sense. Businesses lose customers all the time, and it’s not always for good reasons. Regular customer renewal is critical to business. It’s no secret that taking …
