Advertise to millions -#1- Write articles

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Advertise to millions -#1- Write articles

This is a series of articles about marketing and advertising. There are different ways you can reach an audience of millions of individuals all around the world. I show you on this series how to implement profitable strategies in your marketing career.

This is a series of articles about marketing and advertising. There are different ways you can reach an audience of millions of individuals all around the world. I show you on this series how to implement profitable strategies in your marketing career.

It has been said that; what matters is not what you sell but how you promote it. So, the secret to success lays within your marketing techniques. That’s why it is very important for business owners to develop skills which allow them to increase the sales of their products.

One of the most important skills you must have is the ability to reach a lot of people quickly. To do this you need to realize how powerful media is an how it can drastically increase your revenues.

Write Articles:

Writing articles is one of the easiest and most effective methods used to advertise on the Internet today. This technique works as follows… You need to write a short one page or one and a half page article and submit it to article banks. Then web masters and online publishers will copy it and paste it on their web sites, newsletters, e-zines, etc.

At the bottom of each article you will attach a small biography about yourself which is called the author’s resource box. That will be your ad containing your contact info, which could be your name, phone number, e-mail address or web site URL.

Why and how does it work? It works because web masters, affiliates, online marketers and publishers need valuable content to attract visitors to their web sites. Then they go to article banks and borrow free content (the articles) from people like you who provide said content for free.

That way they profit from your efforts and you profit from theirs because when their visitors go to their web sites and read your article many of them will contact you when they read your ad at the bottom. So publishers get free content while you get free publicity. The middle guys are the article banks which also benefit from this activity. It is a win-win situation for everyone.

Now, I will explain how this technique can increase your exposure exponentially. Some of the web sites have as many as 15,000 publishers per site. So let’s say that you submit to 10 sites and on average 500 publishers per site are interested in your article within approximately one month.

If that’s the case (which is probable), then your article will be published on about 5,000 different web sites. Amazing I would say!!

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Advertising – Are You Wasting Your Money?

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Advertising – Are You Wasting Your Money?

Anybody who has a product to sell, an idea to promote or a service to offer relies on advertising to get the attention they require.

There are so many forms of advertising that finding the correct medium can sometimes be a daunting task.

Depending on the type of business, or the reason for your need for promotion you may find it easier to seek some professional advice.

Firstly you need to decide who your target market is, whether it is men or woman, older generation,…

Anybody who has a product to sell, an idea to promote or a service to offer relies on advertising to get the attention they require.

There are so many forms of advertising that finding the correct medium can sometimes be a daunting task.

Depending on the type of business, or the reason for your need for promotion you may find it easier to seek some professional advice.

Firstly you need to decide who your target market is, whether it is men or woman, older generation, younger generation, companies etc.

Secondly you need to ascertain whether your market is local, national or global. This is important, as leaflet dropping in your local supermarket car park is fine if your product or service is a local one, but if your services can be offered world wide or nationally, then you are seriously losing out on the largest percentage of your market.

Once you know who you are planning to target, and where they are, you can begin to research the how, which are the options you have available.

There is an absolute ton of free information on the internet, and if you are reading this, you must have access to it!

If you have a low budget, try doing the advertising yourself, you can knock up some great leaflets from your own pc, (providing your market is local).

Making a website has become a lot easier over the years, and if you shop around you can get some great prices on hosting packages and domain names. Try downloading a free html editor, preferably with a wysiwyg platform, (what you see is what you get), there is a wealth of information on the internet to guide you through making a simple website.

If you have a bigger budget, then consulting with one of the many advertising companies is an option. These people can advise you, and come up with some fantastic ideas, but be sure to shop around and not just go with the first company you come across. Prices will vary, and their expertise will vary also, so go for it!!

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6 Powerful Tips to Creating Testimonials That Sell Your Products Fast

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6 Powerful Tips to Creating Testimonials That Sell Your Products Fast

Capture the power of testimonials today. Testimonials can never be underestimated. People, especially nowadays, will only purchase products or avail services which have been referred to them by people whom they know. Discover right now 6 tips to creating testimonials that will sell your products fast.

There are many ways to market a product or a service and providing the potential clients and customers with testimonials is one of the best ways to market.

The power of testimonials can never be underestimated. People, especially nowadays, will only purchase products or avail services which have been referred to them by people whom they know. But most of the times, this is not an option that is in the hands of the business owner, he has to do the next best thing, which is to get testimonials from his past clients.

Testimonials are living statements from past customers or clients which states that they were satisfied by the product/ service. Every business must have testimonials to be able to stand out in the ever crowded markets.

There are many benefits of having testimonials. Here are some of them.

Testimonials appease the target market

Testimonials usually lessen the doubts of the target market. There are a lot of scammers and con artists nowadays, and this has turned the market into a fearsome one. Credible testimonials provide security to the people who are eyeing at a certain product or service. The provision of testimonials gives people a much more relaxed attitude towards a product or service.

Testimonials assure quality

Aside from confirming the existence of a business and lessening doubts, testimonials provide assurance to potential customers and clients of the quality of the product or service. The fact that they took time out to be able to write testimonials about the product reflect their levels of satisfaction towards the product/service.

Testimonials give advantage

Credible testimonials provide a competitive advantage for the product/service. There are many products and services out there and one of the ways to stand out from the rest is the use of credible testimonials.

There are many types of testimonials. Testimonials are usually categorized according to the source. Here are a few examples:

a) Testimonials from satisfied customers

This is probably the most effective type of testimonial. Nothing beats a testimonial from a satisfied customer because it is a picture of what the product/service is all about.

b) Testimonials from experts

Experts can be credible sources of testimonials. If a renowned dermatologist writes a testimonial for a beauty soap, it will surely help in boosting its sales, wouldn’t it.

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3 Smart Reasons Why You Should Consider Paying For Your Traffic

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There are numerous success stories you will hear about businesses making it good on the internet . The troubling thing is, there are maybe a tenfold or even a hundredfold of stories inconsistent to theirs. Many have unsuccessfully launched a business venture that is internet based but only a handful shall succeed. Here are three (3) smart reasons why you should consider paying for your traffic including common-sense methods of showing you how to prepare your website.

There are numerous success stories you will hear about businesses making it good on the internet.The troubling thing is, there are maybe a tenfold or even a hundredfold of stories inconsistent to theirs. Many have unsuccessfully launched a business venture that is internet based but only a handful will succeed.

Is this because of luck? That is even more remote. It takes good business sense and a lot of help and team effort. Most importantly, it is the eagerness to succeed and the persistence to learn and the willingness to put in a lot of hard work and some money.

However, before shelling out your hard-earned money on advertising, here are three (3) smart reasons why you should consider paying for your traffic including common-sense methods of showing you how to prepare your website.

1. The quickest method for getting customers to your website is to pay for your traffic.

Like Neo, traffic is ‘The One’. Without traffic, all your efforts would just go to waste. Every business needs customers, without them you wouldn’t have anyone to sell your products to. In the Internet world traffic is the walk in customer. The more traffic you possess the more people you’d be able to sell your products to.

But similar to any business that’s in every corner building or in the mall, not everyone that goes in will buy. But for those who do come in to browse your merchandise, most of them will buy your products. It is a clear and known fact.

But, how do you get traffic, traffic great enough that could make a small portion of resulting buyers enough to make a fair profit. Many big companies generate traffic of tens of thousands a day and a measly ten to fifteen percent actually buys, but that small percentage is enough to supply them with adequate business.

Many of these success stories get their traffic from paying others. Yes that’s right; you have to spend money to make money. Advertising is the key. The more people who know that your site exists the more people would of course go to your site, that’s common sense.

While there are numerous ways to get free advertising for your business, free advertising doesn’t generate the same high volume of traffic as paid traffic does. Paid advertisements include such advertising schemes as those offered by Google and Yahoo.

2. In order to take full advantage of the search engines, make sure that your site is properly optimized to rank high before paying for your traffic.

Search engines are the fastest and easiest way for finding what you need on the internet . Search engines are extremely popular because they provide an indispensable service to many people. They are free and easy to use. Because of their popularity, search engines receive many visitors as well as click throughs . With these benefits in mind, it is easy to see why so many companies would pay to advertise with search engines.

Search engines provide information to the millions of users they receive each day. They provide relevant links to many sites that a user may be looking for. If your site’s link pops up as one of the top ranked sites on the search results page, you stand a great chance that the user will click your link and go to your site. While search engine optimization is a cheaper and low cost way to get your site a high rank, paying for advertisements will ensure that you will be on the top ranks.

When you pay for your advertisements, it is like paying for guaranteed traffic to your site. This may not seem like a good idea at first, but the benefits of doing so far outweigh the cost in the long run. When you pay for your traffic, you are guaranteed a consistent flow of traffic to your site. You will at no time go without making a sale on any given day.

3. Find and use tools that will aid you in researching relevant keywords for your chosen niche so that you don’t waste money on advertising.

Normally, you will be charged with the number of hits a link gets when your ad is clicked, this is known as pay per click. For some search engines, you will be charged with the number of times your ad shows up when a certain keyword or keyword phrase is searched. It is imperative that you have good keyword content in your ad. There are many tools on the Internet which can aid you in using the right keywords at the right moment in time.

All the money you spend in paying for your traffic will not be for nothing. You will get an impressive boost in traffic which will also result in a great boost in your sales figures.

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Advantages of Buying Promotional Products Online

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Advantages of Buying Promotional Products Online

Learn five very significant reasons to buy your next order from a discount promotional products distributor.

Buying your promotional products and corporate identity apparel online provides five major advantages: a greater selection, better pricing, convenience, customer service, and faster ordering time.

Factories often display their entire line of products on the web, providing you with a greater selection of products. With all of these factories on the web, you gain the opportunity to compare quality and pricing in a simple and easy online format, instead of wasting time browsing through endless catalogs that crowd your work center.

Better pricing is readily available on the web, but you have to dig and probe for it. Type in any promotional product related keywords into your favorite search engine and sift through the results until you find a promotional products company with discount pricing. A great trick is to choose an item and have several promotional product companies give you a quote, ALWAYS including any set up charges and freight. This will get you a true number to compare an exact total cost.

How do these online web companies afford to sell the exact same product for less than other distributors? Traditionally, promotional items are sold by a distributor who has a whole staff of outside sales people that will go to your business, show you tons samples, and baby sit you through the process of placing an order. These outside sales people are number one primary expense of an off-line distributor. Believe me this expense is then factored into the price of the promotional item you are purchasing, thus raising your total cost. By purchasing discount promotional products on the web, you can eliminate lining some salespersons pockets and reduce your purchase price by a considerable amount of money.

The Convenience comes with the ability of placing your entire order online. All successful web companies offer this service with encrypted order forms to secure your purchasing information. You may send your artwork via email. This is made easy with the online form. With online ordering you gain the convenience of placing your order anytime, twenty-four hours a day seven days a week.

A few of these online web companies also provide customer service departments with extended hours. They are set up to take your calls, handle your rush orders, and to answer your questions promptly. If you prefer to communicate through e-mail, this is a great way to document your order from start to finish. You can e-mail a question to your distributor, leave for a break, and have it answered by the time you return.

A much faster ordering time is the fifth major result of the online purchase. I have personally visited hundreds of clients. This obviously requires an appointment, which naturally must fit into both parties’ schedules. An off-line salesperson is forced to interpret your needs prior to your meeting. Then bring what samples and catalogs they have on hand, but these may not meet your needs and thus your ordering time will be extended for a second meeting. If you have any questions about product availability, turn around time, or any other factory sensitive inquiries, the salesperson will have to return to his office in order to contact the factory, to get you your answers. When you order from an online web company, the customer service team is already in their office, so they can contact the factory with your questions and call you back immediately.

I have given you five great reasons to buy Imprinted products from an online discount promotional products company, but I must also remind you that there is always a trade off. Online promotional products companies work very hard to cut all possible costs and to pass this savings on to you. You will find that this results in a charge for samples and pre-payment requirements. The charge for promotional samples insures that the company will not give away products to non-customers, as this would considerably raise the real customers’ costs. Paying in advance is very common among internet purchasing in general, and necessary for almost every online company to insure payment. Pre-payment is nothing to worry about. You still have the right to a quality product, and you gain an enormous savings.

Another Tip: When purchasing imprinted corporate apparel, select an online company that has in-house embroidery and screen printing facilities. It has been my experience that these companies will have much better control of expediting your orders, a better knowledge of branding, experience which allows them to better monitor quality control, and a much better capabilities to complete rush orders quicker.

Today you will find that many more successful businesses are now placing their promotional product and corporate apparel orders in the hands of these qualified discount online distributors. The advantages are numerous; convenience, speed, selection, accountability, service, and above all, savings.

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