5 Best States in Which to Open a Franchise in 2019

If you’re considering opening up a franchise this year, or even next, there are likely a lot of considerations that you’ve had to contend with. Though many aspiring entrepreneurs spend the bulk of their time considering which franchise to invest in, there’s another looming question that should be carefully considered, …

How to personalize your fitness brand marketing campaigns

Marketing personalization is becoming more popular among brands in practically every industry, but fitness brands have exceptional potential to take advantage of the strategy. The main idea is simple: Tailor your fitness brand marketing and advertising efforts to target people on an individual level, rather than mass-marketing to an entire …

An introduction to website security for trade services

We are living in a hyperconnected digital age that is full of opportunity for budding professionals looking to grow their businesses, branch out to new customers and make a mark in their industry. But, with technological advancement comes the threat of devastating cyberattacks and security breaches. And big or small, …

How to turn contacts into referral sources and lead generating machines

Early on in my freelancing career, I met a woman who came to every single networking event and constantly pushed her marketing services on everyone in attendance. Her pushy approach felt a bit icky, but she talked a good game. And as a freelance designer who offered graphic design and …

How having a great (or not so great) brand affects buying behavior

There are unconscious perceptions, emotions and even behaviors going on in the minds of consumers when they see and interact with a brand. These unconscious influencers are less like a scene out of the movie “They Live”, and instead serve more as practical and proven techniques capitalizing on what makes …

How to use Pinterest for interior designers

Pinterest is one of the world’s top resources for finding inspiration, making it more important than ever for your interior design company to have a presence on this incredible online database. Pinterest is an ideal resource for driving traffic to your website, building your brand, connecting with potential customers, and establishing …

Valentine’s Day cheat sheet: Social media ideas for restaurants and bars

Valentine’s Day is just around the corner! But don’t worry: We have you covered with a last-minute checklist of social media ideas for restaurants and bars to set the mood for your customers this year. As couples plan their romantic night out, these simple tricks can help ensure they spend their …

WJR Business Beat with Jeff Sloan: Venture Capital (Episode 47)

On this morning’s WJR Business Beat, Jeff shares a newly released PwC report on venture capital. The report details that funding increased 14 percent between Q4 2019 and Q1 2020. But while total funding in dollars rose quarter-over-quarter, the amount of funding going into a broad array of startup companies …

5 Remote Workplace Technologies That Will Help Your Startup Communicate More Efficiently

Unless your job is considered “essential,” you’ve been parked at home throughout the pandemic. You’re not alone, as approximately 29 percent of the U.S. workforce have jobs that allow them to work from home. And recently, this means home life and work life are coexisting in new ways.  Many entrepreneurs are …

Standout tools: GoCentral Yelp Business Listing feature

Small business owners who want to be discovered in their local area know the importance of an online business presence. Consumers increasingly turn to online reviews when using the internet to research local businesses. Many trust online reviews just as much as personal recommendations. (How else do you choose a restaurant …

4 Ways to Promote Team Collaboration and Inspire Innovation Within Your Startup

What do all startups that drive growth by embracing strategic thinking, inspiring creativity and supporting talent have in common? Team collaboration. Market competition is thick. Startups that embrace inventiveness and creativity rise, and such innovation happens when leadership and teams unify in pursuit of a shared vision within a culture that …

Take These 5 Steps to Establish Financial Well-Being as an Entrepreneur

If you’re an entrepreneur, you probably work all of the time. That’s because you wear many of (or even all of!) the “hats” in your business. You are the CEO, the bookkeeper, the vice president of sales, the chief marketing officer, the head of manufacturing and more. Even though your …