WJR Business Beat with Jeff Sloan: Customer Engagement is the Top Challenge During Crisis (Episode 65)

On this morning’s WJR Business Beat, Jeff discusses one area of business that has been impacted hard by the COVID-19 crisis: new data reveals customer engagement to be the biggest struggle faced by one in three businesses during the COVID-19 crisis, with the retail sector being hit the hardest. Esendex, a …

Public Relations Strategies for Small Businesses During COVID-19

In the wake of coronavirus and a rapidly changing landscape, many small business owners are finding themselves in unknown territory, uncertain as to what the future holds. As a public relations professional and business owner myself, I understand these fears and frustrations, but we can’t allow them to consume us. …

Business hours changing because of COVID-19? Don’t forget to tell Google, Yelp and Facebook

With COVID-19, it’s more important than ever that customers know when you are open and how to contact you. Make sure that the information your customers find is accurate. [youtube https://www.youtube.com/watch?v=JH6q_1LkWfQ] I’m writing from one of the U.S. hotspots for COVID-19. Many businesses I frequent have been forced to close …