How Crowdfunding Platform iFundWomen Amplifies Female-Led Startups

Women have made huge strides in business, but female founders still lag behind their male counterparts in terms of venture capital dollars. Several organizations and platforms aim to elevate female founders, arming them with the capital and connections their businesses need to thrive. iFundWomen is among them. The crowdfunding ecosystem …

America’s Biggest Employer Isn’t Hiring Seasonal Employees This Year. Here’s the Reason Why

With a new slew of perks, pay, and benefits to lure workers, retailers across the country are pulling out all the stops to lure temporary employees ahead of the busy holiday season. But not America’s largest private employer. For the third year, Walmart won’t be hiring tens of thousands of …

Empathy Economics: Advancing Our Business Goals Through Shared Understanding & Deeper Connections

Outrage and negativity can be good for business, but as marketers, we have a fundamental responsibility to push a different agenda, one that seeks a deeper connection with our audience through understanding and shared experiences. We believe this can be an even more important driver of business success and is …

8 Things Every Entrepreneur Should Know About Outsourcing

Outsourcing can save a lot of time and money, but hiring outside experts for the wrong tasks can also negatively impact your business. Here’s how eight business leaders and advisors in The Oracles decide what to outsource and what to keep in-house. (Image courtesy of The Oracles) Consider how your needs will …