There is a new product taking nap time to a new level, and it’s the weighted blanket. Available in a range of colors, the heavy-duty blanket is fast becoming the must-have household accessory for bedtime and downtime, and is part of the U.S.’s new wave of sleep startups.
While still a somewhat of a new consumer product, one startup taking the industry by storm is Calming Blankets. The Australian-based startup tested the appetite for the market in its country, generating interest through social media platforms like Facebook and Instagram. After securing 50,000 sales over the course of a year, the company has expanded to Europe and is currently contemplating a move to the U.S.
Calming Blankets are available from $195 in different weights, ranging from 10 to 20 pounds, recommended at 10 percent to 15 percent of your body weight. Children’s weighted blankets are also available for those over the age of 4 years old. With products weighing between 10 to 20 pounds, weighted blankets have a pouch filled with small weighted pellets; the heavier you want the blanket, the more pellets you’ll need. The blanket is machine washable and breathable to account for both summer and winter use.
The science behind the weighted blanket is simple: the brain is always sending signals to the body, and when there is insufficient feedback from these signals, it gets confused and causes restlessness and stress. The weighted blanket provides a safe feeling through a hug-like sensation: the weighted blanket offers comfort and a calming effect. Today, many consumers are using weighted blankets to cure anxiety or insomnia or just to relax and de-stress, and Calming Blankets is providing a solution.
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Source: Start Up Nation
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