Choose Your Mentors Wisely

Choose Your Mentors Wisely You’ve started your own home based business and you’re excited about the possibilities. You have dreams of paying off your home, traveling the world, brand new cars parked in the driveway, spending quality time with your family all while your computer works like a robot around …

You need to optimize your organization for SEO success, learn how!

The SEO team is responsible for SEO results, but does not typically control the levers needed for SEO success. They depend on effective collaboration with other teams across the organization –design, development, content, social media– and those teams may not always know when, or how to work with the SEO …

5 ways to build a strong online presence on a shoestring budget

Wondering how you start to build a strong online presence for your business if you’ve only got a shoestring budget? We’re here to help. When it comes to business, the term “brand” is used quite often — off-brand, brand guidelines, the leading brand, personal brand … you get the idea. …

Moz on Domain Authority 2.0: How SEOs should (and shouldn’t) use it

Russ Jones (courtesy of Moz) Moz has just upgraded its “domain authority” (DA) scoring. DA is intended to be a kind of proxy for and predict how well sites will rank and how they compare to competitors’ rankings over time. Moz says, “Domain Authority has become the industry standard for …

Times Internet debuts free streaming service to nab a piece of India’s massive video market

GUEST: For millions of people, MX Player is a household name. The mobile app, used by more than 175 million users worldwide every month, swiftly runs any video file you throw at it – even if your phone is running a dated Android software and has low-end hardware. Now, it …

Beyond conventional SEO: Unravelling the mystery of the organic product carousel

Earlier in the year, Valentin Pletzer found that Google had begun to show a ‘Popular Products’ carousel for a subset of queries in search results. At the time, many believed that this new carousel was an Ad that Google just hadn’t labelled correctly. But it turns out this feature was …

Duplex-powered Google Assistant restaurant booking expanding to more states and users

Google announced that Pixel phone users can now use Duplex via the Google Assistant to book restaurant reservations over the phone. Google said it was available in 43 states in the U.S. Duplex is an AI-powered phone based-system for booking appointments with local businesses that don’t have online scheduling. It …

Pro Tip: Why you should stop using last-click attribution in Google Ads

When was the last time you searched for something, clicked an ad and purchased immediately? Probably never. That’s why it’s time for marketers to stop using last-click attribution for measuring success in Google Ads. Often, people are searching on multiple devices and do extensive browsing and research before making a …

‘Get a Quote’ button added to Google business local knowledge panels

Google seems to be rolling out new call-to-action buttons for service level businesses in the local knowledge panel. Some businesses that have opted into messaging in Google My Business will find that button show up for branded queries. How it works. Search for a business’s name, such as our friend …

Building a Sustainable Brand: Why Going Green is Good for Business

Today, consumers care more about where their products come from than ever before. Big brands are reaping the rewards of a more socially and environmentally friendly approach. Just look at Starbucks recent decision to stop using disposable plastic straws by 2020. With such positive response from consumers, it’s time for …

40 Tips for Millennial Entrepreneurs to Improve Their Leadership Skills

Millennials are making waves. As a generation, they are redefining what a successful career is, with a focus on flexible and fulfilling work, and millennials are not afraid to make financial sacrifices in order to stay true to these values. With this in mind, combined with the fact that many …