I’ll never forget the first video I made for my business. Literally wiping my clammy hands on my jeans, shifting my blazer every few seconds, blotting my face with a bath towel because the light kit I’d purchased was hotter than a tanning bed. A good friend of mine and …
It is common knowledge that Facebook is a marketing powerhouse for virtually all types of companies. In order to reach as many potential customers as possible and be more successful in today’s digital era, it is absolutely vital for you to have an effective Facebook marketing strategy for your startup. …
The way consumers buy goods and services is changing. Have a look at your bank statement over the last several months, and I’ll bet there are more than a few recurring charges for Netflix, Amazon Prime, Spotify or Zoom. Consumers used to buy one-off products or services but are now …
Because almost half of all web searches are focused on local information and most people use search to find local businesses, optimizing your WordPress website for local SEO matters. Doing so helps your sites to rank higher on search engine results pages (SERPs) and leads to more prospects, sales and …
Consumers have changed and evolved, and it’s imperative that your content marketing efforts reflect their current needs. Deloitte’s 2021 Global Marketing Trends reports the trends that can help organizations connect, engage and grow in our post-pandemic era, which include: Purpose: Knowing why and who you’re serving. Agility: How agile is …
When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly find …
The following is excerpted from “Make It Don’t Fake It” by Sabrina Horn (2021), ISBN 978-1523091492, with permission from Berrett-Koehler Publishers. There are many definitions of “brand.” I think of it simply as the unique relationship a person has with a company and what the company produces and sells. Successful …
Today’s cybersecurity threat landscape is evolving at an alarming rate. In order to keep pace for our customers, Dell Technologies deploys an intrinsic security approach that is intelligent, pervasive and built into the infrastructure, platforms and devices that our customers use. For years, Dell has been embedding hundreds of dedicated …
Marketing buzz has never been a true reflection of reality. No, the “right” drink won’t make you more desirable. A new car won’t bring your family a higher level of togetherness. And a WordPress theme can’t possibly fulfill every single need. The myth of that last one has persisted throughout …
A business plan is an essential tool for startups and, when executed correctly, it serves two key purposes: It provides goals and a roadmap for you to follow in order to build a successful company. It provides the format and information lenders and investors need to determine whether or not …
Pattern Collect – Browse this curated gallery of patterns from around the web. Designing for the Unexpected – Thoughts on designing for situations and devices you didn’t anticipate. GradientArt – Give this feature-packed, web-based CSS gradient editor a try. The Current State of Homepage UX – 8 Common Pitfalls – …
In this hyper-connected mobile age, the average person spends almost four hours a day using their smartphones. So, is the average person spending time on your ecommerce site? More importantly to you, are they buying? In this post, we’ll explain why it’s essential to optimize your mobile checkout for your …
If the pandemic taught us anything, it’s that entrepreneurs must be prepared to pivot. Success is never guaranteed, but there are steps you can take to increase your chances of longevity as an entrepreneur. In order to future-proof your business and remain relevant to your target audience, you must stay …
Feedback is crucial to businesses. Between the good and the bad, we rely on feedback to help know what went well and what could use improvement. Sometimes asking for feedback can be an awkward conversation or you don’t know how to ask, so we’ve created these free templates to save …
On today’s Business Beat, Jeff discusses the boom in businesses being started by women, with nearly 12.5 million women-led businesses in the U.S. today, according to Fundera. Tune in to the Business Beat, below, to learn more numbers about women-led businesses and why this is welcome news: Tune in to …
As entrepreneurs, we must make sure to take care of our most important assets: our employees. In addition to meeting the demands of your business, your employees are parents, spouses, volunteers, family members … the list goes on. The stresses of work and life are an ever-present concern, and effective …
A crisis can happen to any business at any time. While planning for a crisis may seem quite ironic, given that the very definition of the word is something that happens unexpectedly, it is incredibly important that business owners invest in creating a crisis communications plan. A thoughtful and well-crafted …
You probably already know every business needs a website. However, you may not already know that every business also needs to build a strategy before they launch a website. It is no longer enough to simply post a standard webpage for your brand and call it a day. If you …
Adding a simple tooltip into your page or app isn’t difficult. You can easily find a multitude of JavaScript tooltip plugins and scripts that will all work perfectly well. But pure CSS is often a better option and has become the preferred choice for many web designers. If you’re looking …
Most Python newcomers don’t know how to set up a development environment that follows the latest standards used by professional programmers. This tutorial will teach you how to properly create a fully working Python development environment using industry-accepted best practices. Virtual Environments A virtual environment helps us to solve project …
Your productivity is Dell’s priority. Dell is here for you when you need remote solutions to help employees get more done. StartupNation readers can take advantage of an extra 5% to 10% on business-grade solutions during Dell’s Quarterly Business Sale, running July 22 through July 28. Visit www.Dell.com/StartupNation to access …
On today’s Business Beat, Jeff discusses what companies need to do to keep employees satisfied and loyal: implement hybrid working models. Tune in to the Business Beat, below, to learn more about why hybrid working models will soon be dominating the business landscape: “So, if you want to keep and …
On today’s Business Beat, Jeff discusses back-to-school spending, with estimates of $37.1 billion on elementary through high school and $26 billion for college-aged students, according to the National Retail Federation and Prosper Insights & Analytics’ recent survey. Tune in to the Business Beat, below, to learn more about what to …
This sponsored article was created by our content partner, BAW Media. Thank you for supporting the partners who make SitePoint possible. Page builders have revolutionized the way we create websites today. But with so many options available for WordPress, it can take some time to find the best one for …
It may be hard to imagine, but there was a time when it was rare to find high-quality photography on a typical website. Only the big-budget players had access to compelling images. And even then, they were likely borrowed from existing print materials. Those of us building websites for smaller …
Content on the Web needs to be presented in HTML format. Many web publishing tools (such as blogging software and CMSs) convert your content (text, images and so on) into HTML for you. But there are many situations where you want to write HTML content yourself … and marking up …
You have an exciting new business idea and have been studying how to start a business. But have you chosen a niche yet? Focusing on a niche allows your business to excel and become known for that particular thing. While it may seem counterintuitive to limit your target market’s size, …
When asked “who are you?” you might answer the question by saying “I’m a business owner” and sharing the name of your business and its offerings or services. As a thought leader, you might want to expand on your answer. Who are you? What is your background? Why did you …
Hockey legend Wayne Gretzky once said, “I skate to where the puck is going to be, not to where it has been.” These immortal words ring true for entrepreneurs and small business owners who want to succeed today, and that requires focusing on meeting customers where the action is increasingly …
WIWA is a German company and leading manufacturer of airless spray painting units, plus fluid handling, material extrusion, and injection systems. WIWA USA is a North American Master WIWA distributor operating in the United States, Canada, and Mexico. They’ve been a client for just a few years shy of a …
Your personal brand is a mix of who you are and how you’re unique in your field. Figuring out how to solidify your image requires attention to what others in your industry claim and digging deep into your personal values and practices. The persona your company has and your personal …
YouTube is a powerful tool. It is the second most visited website in the world according to Google (the first most visited website). And according to Pew Research Center, 74.5% of adults in the United States use YouTube. But have you ever considered using YouTube to grow your sales? Likely …
Disability challenges come in all shapes and sizes. A person with disabilities (PWD) typically has a much harder time thriving in our society because of restrictions others do not face…or even think about. This can be especially true when it comes to career opportunities, hiring practices, and advancement. Because of …
When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly find …
There are times when you will need to migrate a WordPress website to a new host or a different server. Perhaps you want to change a website’s structure, optimize it for mobile or you may just be dissatisfied with your current server’s service and performance. Migrating can solve your problem …
Social media is essential for everyday entrepreneurs — but it’s a waste of your valuable time if you’re not using it properly. To stand out from the crowd and be recognized over time, strong design is essential for both of these things. If you’re not standing out, it might be …
The following is adapted from “Startup CXO: A Field Guide to Scaling Up Your Company’s Critical Functions and Teams” by Matt Blumberg. In April 2020, just as the pandemic was beginning to wreak havoc on markets, commerce, communities and the general public, I started a business along with a group …
Every year, amazing businesses fail simply because the people who would buy from them (their target audience) didn’t know they existed. I blame “Field of Dreams.” The movie came out in 1989 and was an instant classic, but the concept behind its tagline — “If you build it, he will …
If you’re starting a business, you’re probably focused on the product or service you’ll sell, but there are other essential tasks you’ll need to tackle, too. Not only do these tasks help establish your business as legitimate and professional, but they can also help your business as it grows and …
Starting a side hustle or turning a passion into a career is becoming more popular, but how can aspiring entrepreneurs ensure there is demand for their services as well as growth potential in their field? LegalZoom analyzed some of the most profitable small business ideas from the Bureau of Labor …
The dreaded 180-day notification arrives on your computer. It’s time to change your password again. What version of a pet’s name or mother’s maiden name will you use this time? Max1234? Sherbert5678? Now, you must remember this new password and the one to your credit card and your bank and …
The small biz journey is a tough one — but there are a few tools that can help you compete with the big players in your space, even with a smaller budget and fewer resources. One tool is to create great content for your blog and social media channels — …
When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly find …
How often do you update your LinkedIn company page? Many successful entrepreneurs utilize the professional networking platform to show off the best of what their business has to offer, from sharing job openings to posting videos about their products and offerings. Other novice business owners may not utilize their company …
The practice of protecting sensitive information with codes and ciphers is thousands of years old. Today, it’s a technical art form that secures digital data that is being sent, received or stored. Better known as encryption, this protection method masks digital information so that only those with the correct encryption …
We’re entering a new golden age — one of social audio. Talking and tuning into discussions on social audio has become the equivalent of posting on your Instagram and LinkedIn feeds. Clubhouse couldn’t have come at a better time. The platform launched in April 2020 with the air of invite-only …
It’s your biggest fear. Pouring yourself into building something that’s met with that uncomfortable feeling of silence. Nobody reads your blog. Nobody buys your product. Only your mom and your spouse visit your website. It’s something we all fear before we launch our websites. It’s scary to pour your energy …
Most design and development work, either as a freelancer or as a full-time employee, requires your utmost focus and attention. Every second of our attention is critical, and it is important that we do not waste any time troubleshooting work, re-doing work, or doing repetitive non-productive tasks. It’s a scenario …
Ready to take your client’s online stores to new levels? From adding products and managing orders to offering coupons and creating reports, WooCommerce packs a lot of punch. We’ll help you make the most of it with this 6-step WooCommerce tutorial. Before you get started with this how-to, be sure WooCommerce …
Juggling tasks is key for entrepreneurs, especially when it comes to selecting priority marketing channels. For many new entrepreneurs, sticking to the tried and tested social media platforms like Facebook and LinkedIn is often seen as the safe bet, while some are not as familiar with newer social platforms like …
It’s hard to find a new development job, so when you’ve got one, the last thing you want to do is lose it without even knowing why. In this article, we look at five ways you can inadvertently pull the rug out from under your developer career. A Dreaded Pattern …
WordPress 5.8 is coming soon, and with it are a LOT of updates. Release Candidate 1 ships on June 29, 2021. This release expands the role of the block editor to include nearly every area of WordPress. You’ll want to check out all the updates to discover what WordPress 5.8, …
On today’s Business Beat, Jeff discusses strategies on how to create customer loyalty, which starts with putting your brand above everything else. Tune in to Business Beat, below, to learn more about how to make customer loyalty soar: “What you stand for and the quality of your personal relationship with …
