How To Use Woocommerce in 2021 – 6 Step Tutorial

Ready to take your client’s online stores to new levels? From adding products and managing orders to offering coupons and creating reports, WooCommerce packs a lot of punch. We’ll help you make the most of it with this 6-step WooCommerce tutorial. Before you get started with this how-to, be sure WooCommerce …

Pop-Up Shops Are on the Rise in 2021: Here’s How They Can Boost Your Brand

Pop-up shops are temporary storefronts that allow brands to connect with their customers in a brick-and-mortar space for a short period of time. For e-commerce brands, this usually means providing customers with an exclusive opportunity to shop in a brick-and-mortar location. For example, when popular makeup brand Glossier opened temporary …

8 React JavaScript Snippets That Enhance Everyday UI Elements

React is an open-source JavaScript library by Facebook that allows for building user interfaces. Its use has spread like wildfire. Not only will you see it when scrolling through the social network, but it’s also been integrated into popular software applications like WordPress. The hallmark of React is its ability …

Master These 5 Communication Skills to Help Scale Your Business

Communication is frequently cited as one of the most important soft skills that business professionals need. It ranked fifth on the list of Udemy’s fastest-growing soft skills for 2020, with 40% of companies planning to invest in training employees on better communication and storytelling. As an entrepreneur, this skill is critical. …

5 easy ways to reduce retail expenses and increase your marketing budget

Owning or managing a business requires a lot of effort — and cash. You find yourself responsible for sales, marketing, bookkeeping, HR, legal and operations all while trying to maintain a budget. As you work to reduce retail expenses, it can be a challenge to carve out extra cash to …

WJR Business Beat with Jeff Sloan: The Importance of Compliance in Business Today (Episode 267)

On today’s Business Beat, Jeff talks to Greg Packer, CEO of HR outsourcing firm AccessPoint and StartupNation’s human resources expert, about how crucial compliance in business is. Tune in to the Business Beat, below, to learn more about compliance in business and how the pros can help: Schedule a Consultation …

Make a splash: Repetitive type design for maximum impact

We all know that repetition is a guaranteed way to make people pay attention. It’s also a top reason why repetitive type design helps ensure people pay more attention online. To reiterate: repetitive design is a guaranteed way to make people pay attention.   Even in everyday conversations, we often …

3 Detroit Entrepreneurs Share Keys to Success on StartupNation Radio

On this week’s episode of StartupNation Radio, Jeff talks to three Detroit entrepreneurs: Brad Baxter and Jacob Zuppke of AutoPets and Doug Schwartz of Detroit Wick. StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here Tune in to the full StartupNation Radio show with Baxter, Zuppke …

4 Important Questions to Ask When Buying a Business Right Now

The market looks vastly different than it did a year ago, which means new opportunities — for better or worse. As businesses reopen, they offer clues to which industries proved to be pandemic-proof, meaning they were hit hard but show strong promise of recovery, and which ones appear gone forever. …

WJR Business Beat with Jeff Sloan: Small Business Insurance is Mission Critical (Episode 266)

On today’s Business Beat, Jeff chats with Michael Spath, client executive and small business advisor at Kapnick Insurance Group and StartupNation’s insurance expert, on the importance of small business insurance for entrepreneurs. Tune in to the Business Beat, below, to learn what types of small business insurance you should consider …

Female Founders, Get Funding Now with These 4 Alternatives to VC

In 2019, venture capital investment into U.S. startups nearly doubled from $88 billion to $144 billion. So, while it comes as no surprise that 2019 was also a record year for female founders securing these dollars, many would be shocked to learn this funding amounted to a mere 3.4% at …

How Local Search Marketing Can Generate a Surge in Offline Sales

Today, more customers are online than ever before and they’re taking the digital approach in finding what they need, from ordering food and clothes to getting groceries. Data shows that 46% of these online searches are local, and almost 50% of online users have the intention of visiting physical stores …

WJR Business Beat with Jeff Sloan: Small Business Marketing 101 Requires SEO (Episode 265)

On today’s Business Beat, Jeff talks to Shay Berman, founder and president of marketing company Digital Resource and StartupNation’s digital marketing expert, about why SEO is the key to creating awareness for your business. Tune in to the Business Beat, below, to learn more tips about SEO and how to …

Is Branding Essential In User Interface-Friendly Design?

Whenever you hear the words “utterly, butterfly, delicious” or see a swoosh mark, what’s the first thing you think of? Be honest. Whenever you hear those three words, you might naturally think of Amul, “The Taste of India.” Whenever you encounter that distinctive swoosh, recalling Nike to mind is natural. …

Social content for days — Plan ahead for August with GoDaddy Studio templates

Keep your content relevant and on-topic, by identifying special days that create opportunities for your brand to join the conversation — or simply celebrate what you and your customers care most about. Let’s plan ahead for August and see what you can make with GoDaddy Studio templates. August is all …

WJR Business Beat with Jeff Sloan: 3 Companies Now Get 50% of All U.S. Ad Spend (Episode 264)

On today’s Business Beat, Jeff discusses how three companies alone receive half of all U.S. ad spend: Google, Facebook and Amazon. Tune in to the Business Beat, below, to learn more about how Google, Facebook and Amazon are earning this U.S. ad spend and how you can get your business …

Learn How to Determine Website Project Requirements Like a Pro

Perhaps it sounds ironic, but one of the hardest parts of a web designer’s job occurs before the project actually begins. Figuring out website project requirements can stump even experienced designers. Why is that? Quite often, it comes down to communication. Clients can understandably struggle with articulating their needs. Terminology …

What Does Michigan Venture Capital Look Like Today? These 3 Business Moguls Discuss

StartupNation founder and CEO, Jeff Sloan, shares a conversation with Ara Topouzian, executive director of the Michigan Venture Capital Association and RJ King, editor of DBusiness Magazine, on the status of venture capital in Michigan today. Related: WJR Business Beat with Jeff Sloan: Michigan Leads Nation in Venture Capital Investment (Episode 229) Tune …

How to Scale a Business Successfully in 4 Simple Steps

As a new founder at the beginning of your entrepreneurial journey, you have many tasks at hand and little bandwidth to do them all. There are countless responsibilities, from everyday tasks like investor pitch decks and elevator pitches to longer-term tasks like business plan revisions, product launch strategy and much more. …

GoDaddy Studio and Pinterest make perfect creative partners

As an official Pinterest Partner in the creative specialty, GoDaddy Studio makes it simpler than ever for small businesses and creators to unlock the vast potential of Pinterest for marketing. With more than 450 million monthly users sharing and drawing inspiration from the world’s most beautiful content, Pinterest is right …

The 7 Most Effective Ways to Optimize Your Blog Content for Conversions

When thinking about conversions and conversion rate optimization, we often contemplate product and service pages. After all, they are the most direct route to taking someone from lead to customer. However, your blog posts can impact your bottom line just as significantly.  Long gone are the days when blog posts were …

4 Tips on How to Identify and Attract Your Ideal Customer

One of the keys to successfully scaling a business is being able to find and identify your ideal customer. You might already have some insight into who this customer is through your business plan. A traditional business plan will outline its target audience through a market analysis. Using Census data, …

5 Easy Strategies to Make WordPress Enterprise-ready in 2021

WordPress is a popular, easy-to-use, PHP-based content management system and blogging platform. Many enterprise organizations believe that WordPress is simply a platform used by smaller companies, entrepreneurs, freelancers and companies who don’t have a robust or sophisticated infrastructure. But what if this simply isn’t the case? This article will discuss …

Ask the Experts: Meet Our 3 New Subject Matter Experts on StartupNation Radio

On this week’s episode of StartupNation Radio, Jeff talks to StartupNation’s new subject matter experts: Shay Berman of Digital Resource, Greg Packer of AccessPoint and Michael Spath of Kapnick Insurance Group. Tune in to the full StartupNation Radio show with Berman, Packer and Spath to learn more about our experts …

How to Use Facebook Marketing to Promote Your New Business and Engage Customers

It is common knowledge that Facebook is a marketing powerhouse for virtually all types of companies. In order to reach as many potential customers as possible and be more successful in today’s digital era, it is absolutely vital for you to have an effective Facebook marketing strategy for your startup. …

Here Are 5 Best Practices for Post-Pandemic Content Marketing

Consumers have changed and evolved, and it’s imperative that your content marketing efforts reflect their current needs. Deloitte’s 2021 Global Marketing Trends reports the trends that can help organizations connect, engage and grow in our post-pandemic era, which include: Purpose: Knowing why and who you’re serving. Agility: How agile is …

Website Terminology Glossary: Online Marketing, Vol. 1 

When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly find …

Leading with Authenticity: How to Become and Remain an Authentic Brand

The following is excerpted from “Make It Don’t Fake It” by Sabrina Horn (2021), ISBN 978-1523091492, with permission from Berrett-Koehler Publishers. There are many definitions of “brand.” I think of it simply as the unique relationship a person has with a company and what the company produces and sells. Successful …

Endpoint Security Solutions from Dell Technologies to Strengthen Your Cybersecurity

Today’s cybersecurity threat landscape is evolving at an alarming rate. In order to keep pace for our customers, Dell Technologies deploys an intrinsic security approach that is intelligent, pervasive and built into the infrastructure, platforms and devices that our customers use. For years, Dell has been embedding hundreds of dedicated …

Will Full Site Editing Help WordPress Themes Finally Reach Their Potential?

Marketing buzz has never been a true reflection of reality. No, the “right” drink won’t make you more desirable. A new car won’t bring your family a higher level of togetherness. And a WordPress theme can’t possibly fulfill every single need. The myth of that last one has persisted throughout …

The 5 Things Investors Really Care About When Reviewing Your Business Plan

A business plan is an essential tool for startups and, when executed correctly, it serves two key purposes: It provides goals and a roadmap for you to follow in order to build a successful company. It provides the format and information lenders and investors need to determine whether or not …

How to optimize mobile checkout for small business success

In this hyper-connected mobile age, the average person spends almost four hours a day using their smartphones. So, is the average person spending time on your ecommerce site? More importantly to you, are they buying? In this post, we’ll explain why it’s essential to optimize your mobile checkout for your …

WJR Business Beat with Jeff Sloan: New Wave of Women-Led Businesses are Dominating the Startup Space (Episode 263)

On today’s Business Beat, Jeff discusses the boom in businesses being started by women, with nearly 12.5 million women-led businesses in the U.S. today, according to Fundera. Tune in to the Business Beat, below, to learn more numbers about women-led businesses and why this is welcome news: Tune in to …

12 Tips to Prevent Employee Burnout in the Post-COVID-19 Workplace

As entrepreneurs, we must make sure to take care of our most important assets: our employees. In addition to meeting the demands of your business, your employees are parents, spouses, volunteers, family members … the list goes on. The stresses of work and life are an ever-present concern, and effective …

5 Reasons Why Startups Need to Create a Crisis Communications Plan Now

A crisis can happen to any business at any time. While planning for a crisis may seem quite ironic, given that the very definition of the word is something that happens unexpectedly, it is incredibly important that business owners invest in creating a crisis communications plan. A thoughtful and well-crafted …

Virtual Environments in Python Made Easy

Most Python newcomers don’t know how to set up a development environment that follows the latest standards used by professional programmers. This tutorial will teach you how to properly create a fully working Python development environment using industry-accepted best practices. Virtual Environments A virtual environment helps us to solve project …

Save on the Latest Business Tech During Dell’s Quarterly Business Sale

Your productivity is Dell’s priority. Dell is here for you when you need remote solutions to help employees get more done. StartupNation readers can take advantage of an extra 5% to 10% on business-grade solutions during Dell’s Quarterly Business Sale, running July 22 through July 28. Visit www.Dell.com/StartupNation to access …

WJR Business Beat with Jeff Sloan: Hybrid Working Models Will Rule the Way We Work Well Into the Future (Episode 262)

On today’s Business Beat, Jeff discusses what companies need to do to keep employees satisfied and loyal: implement hybrid working models. Tune in to the Business Beat, below, to learn more about why hybrid working models will soon be dominating the business landscape: “So, if you want to keep and …

WJR Business Beat with Jeff Sloan: Back-to-School Spending is Booming This Summer (Episode 261)

On today’s Business Beat, Jeff discusses back-to-school spending, with estimates of $37.1 billion on elementary through high school and $26 billion for college-aged students, according to the National Retail Federation and Prosper Insights & Analytics’ recent survey. Tune in to the Business Beat, below, to learn more about what to …

How the Muffin Live Builder Will Help You Build Better Sites, Faster

This sponsored article was created by our content partner, BAW Media. Thank you for supporting the partners who make SitePoint possible. Page builders have revolutionized the way we create websites today. But with so many options available for WordPress, it can take some time to find the best one for …

To Succeed in Doing Business Online, You Must Master These 3 Areas

Hockey legend Wayne Gretzky once said, “I skate to where the puck is going to be, not to where it has been.” These immortal words ring true for entrepreneurs and small business owners who want to succeed today, and that requires focusing on meeting customers where the action is increasingly …

Top 5 videos you need to be adding to YouTube to grow your sales

YouTube is a powerful tool. It is the second most visited website in the world according to Google (the first most visited website). And according to Pew Research Center, 74.5% of adults in the United States use YouTube. But have you ever considered using YouTube to grow your sales? Likely …

Disability Challenges: Minimizing Their Impact on Hiring and Advancement

Disability challenges come in all shapes and sizes. A person with disabilities (PWD) typically has a much harder time thriving in our society because of restrictions others do not face…or even think about. This can be especially true when it comes to career opportunities, hiring practices, and advancement. Because of …

Website Terminology Glossary: Resellers, Vol. 1 

When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly find …

Expert Advice for the 4 Million People Who Launched a Business in 2020

The following is adapted from “Startup CXO: A Field Guide to Scaling Up Your Company’s Critical Functions and Teams” by Matt Blumberg. In April 2020, just as the pandemic was beginning to wreak havoc on markets, commerce, communities and the general public, I started a business along with a group …

Stop Trying to Sell to Everyone: Here’s How to Find Your Target Audience

Every year, amazing businesses fail simply because the people who would buy from them (their target audience) didn’t know they existed. I blame “Field of Dreams.” The movie came out in 1989 and was an instant classic, but the concept behind its tagline — “If you build it, he will …

Want to Launch a Business? Here’s a Step-by-Step Startup Checklist

If you’re starting a business, you’re probably focused on the product or service you’ll sell, but there are other essential tasks you’ll need to tackle, too. Not only do these tasks help establish your business as legitimate and professional, but they can also help your business as it grows and …

The Fastest Growing Businesses You Can Start From Home in 2021

Starting a side hustle or turning a passion into a career is becoming more popular, but how can aspiring entrepreneurs ensure there is demand for their services as well as growth potential in their field? LegalZoom analyzed some of the most profitable small business ideas from the Bureau of Labor …

Here’s Why Cyber Insurance is a Must for Startups (and it’s Affordable)

The dreaded 180-day notification arrives on your computer. It’s time to change your password again. What version of a pet’s name or mother’s maiden name will you use this time? Max1234? Sherbert5678? Now, you must remember this new password and the one to your credit card and your bank and …

Website Terminology Glossary: Ecommerce, Vol. 1 

When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly find …

5 Tricks That Will Boost Your LinkedIn Company Page

How often do you update your LinkedIn company page? Many successful entrepreneurs utilize the professional networking platform to show off the best of what their business has to offer, from sharing job openings to posting videos about their products and offerings. Other novice business owners may not utilize their company …

How to Drive High Converting Traffic to Your Website Before Launch (Without Spending a Dime)

It’s your biggest fear. Pouring yourself into building something that’s met with that uncomfortable feeling of silence. Nobody reads your blog. Nobody buys your product. Only your mom and your spouse visit your website. It’s something we all fear before we launch our websites. It’s scary to pour your energy …

10 CSS & JavaScript Snippets for Creating the Parallax Scrolling Effect

There’s a lot of confusion about parallax design and how it works on the web. Generally speaking, parallax design uses motion to create the illusion of depth on a page. This can relate to background changes or semi-fixed position items that move alongside the user’s scrolling. We’ve covered many examples …

Exceptional Savings, Tech to Match During Dell’s Black Friday in July Sale

Early Black Friday in July business deals start now! Save over 45% off on the stylish and sleek Latitude 7420 laptop, combining power with an edge. Continue to enjoy your exclusive member discounts on cutting-edge tech and powerful end-to-end IT solutions. For more information, visit www.Dell.com/StartupNation to access these savings …

WJR Business Beat with Jeff Sloan: Fireworks Sales Are Booming (Episode 252)

On today’s Business Beat, Jeff discusses this year’s boom in fireworks sales, including a 200% to 300% jump, according to the American Pyrotechnics Association via CNBC. Tune in to the Business Beat, below, to hear more about this big win for the fireworks sales industry: Tune in to News/Talk 760 …

Introducing GoDaddy Payments: Fast and secure payments for small businesses

In an ongoing effort to empower everyday entrepreneurs, GoDaddy continues to innovate and add to its product offerings and the latest has arrived — GoDaddy Payments The new payment solution enables Websites + Marketing and Managed WordPress WooCommerce customers to handle their commerce transactions directly through GoDaddy. After a quick …

Use This Ultimate Growth Strategy to Get Your First 100,000 App Users

Even if you’ve landed on a winning idea for a new app, you’ll need a strategy to get downloads and regular, sustained usage in a highly competitive market. We’re here to help by sharing the growth strategy we followed when we developed our successful driver’s education app in 2018 — …