How to Use Reciprocal Marketing as a Growth Strategy for Your Startup

Reciprocal marketing is a marketing strategy in which two businesses agree to promote each other’s products or content for mutual benefit. In this article, we will look at how startups can apply the reciprocity principle as part of their overall growth strategy. StartupNation exclusive discounts and savings on Dell products …

How to support local businesses in the new normal

This article originally published on GoDaddy’s OpenWeStand.org website. Small businesses across the country have been drastically impacted by the COVID-19 pandemic. According to the U.S. Chamber of Commerce Small Business Coronavirus Impact Poll, 70% of small businesses are concerned about long-term financial hardship while 58% worry about having to permanently …

8 tips for restaurants to thrive in the new normal

This article originally published on GoDaddy’s OpenWeStand.org website. Restaurant owners have been hit hard by the COVID-19 pandemic. Historically, restaurants have depended on serving food to people indoors and in person, but with the lingering threat of the novel coronavirus, small business owners have had to adapt. For months, some …

5 Intellectual Property Considerations Startups Oftentimes Overlook

Many contestants on ABC’s hit show “Shark Tank” answer “yes” when asked if they have a patent, illustrating that startups may generally appreciate the importance of filing a patent application early to protect their innovations. However, there are a variety of options available when developing a company’s strategy for protecting …

Save on the Latest Tech During Dell’s Black Friday Sneak Peek Sale

Save on the very latest tech during Dell‘s Black Friday Sneak Peek! StartupNation members can save up to 45 percent off with your exclusive member savings now through Monday, Nov. 2. Visit www.Dell.com/StartupNation or call in today to speak with a Small Business Advisor at 800-757-8442. Steps for online saving …

Webform security best practices for small businesses

As a small business owner or manager, you are responsible for your customers’ email addresses, phone numbers and billing addresses the second they type the information into a form on your website. This type of data — known as personally identifiable information (PII) — is in high demand among hackers, …

4 Ways Startups Can Save Money During the Pandemic

Amid the COVID-19 pandemic, many startups have successfully pivoted their business models to accommodate customers and keep their doors open. These same businesses are also keeping a watchful eye on their expenses and finding new ways to save money. Saving money during the pandemic ensures more than the company’s survival. …

How small businesses can prepare for Black Friday and holiday season 2020

This article originally published on GoDaddy’s OpenWeStand.org website. There’s no doubt about it: Black Friday, Small Business Saturday and Cyber Monday are going to look quite different this year than previous holiday shopping seasons. But, just because shoppers won’t be flooding into your physical store doesn’t mean you can’t take …

WJR Business Beat with Jeff Sloan: Cybersecurity Awareness Month (Episode 132)

October is cybersecurity awareness month, and cybercrime is one of the biggest hot-button issues facing small businesses today. Now with work from home as the new normal, businesses are more exposed to security threats than ever. Today, our friends from Dell and McAfee have joined with StartupNation to provide a …

Four policy pillars that will encourage online micro-businesses

As the U.S. rides out the COVID-19 pandemic’s economic storm, one often overlooked group has emerged as critical ballast for local communities: online micro-businesses. As stay-at-home orders crippled economies, 44% of these micro-businesses moved more of their business to the internet, ramping up their e-commerce efforts and other digital offerings. …

Core Web Vitals: A Guide to Google’s Web Performance Metrics

Google wants people to have a good web experience, so it ranks fast sites higher in search results. Of course, that’s a gross simplification but, presuming you’re comparing two sites with similar content and audiences, the faster one should appear higher in results. But how Google measures this has always …

How to Test Responsive Web Design Cross-Browser Compatibility

HTML is an inherently fluid medium. Text and containers expand horizontally and vertically to use the available space. That fluidity made complex designs more difficult, so by the turn of the millennium, many sites adopted a fixed-width based on popular screen sizes. The process remained viable as screen sizes kept …

How to Manage Risk and Adapt Your Business Processes During the Pandemic

Building a team, securing funding, creating an amazing product, marketing, and generating a sales pipeline is difficult enough during a boom, let alone during a global pandemic – all while keeping everyone motivated and morale up. You’ve got a great idea, a great team and are ready to launch your …

6 Steps for Choosing the Right Co-Founder for Your Startup

People are naturally more driven to achieve their goals when journeying with others. Studies have shown that effective collaboration delivers five times more productivity than acting alone, resulting in higher-performing teams. When working with others, we gain insight that we may have overlooked on our own. After graduating from college, …

Advanced ecommerce features to consider for your online store

Starting an online store is just the beginning. Once you get into the groove of marketing your store and handling orders, it’s time to consider adding advanced ecommerce features, so you can sell more products and increase your profits. In this post, we’re going to cover advanced e-commerce features you …

WJR Business Beat with Jeff Sloan: CARES Act Provides Relief Grants to Michigan Farms and Food Processing Companies (Episode 128)

This past Wednesday, State of Michigan officials announced how the state, with funding from the Federal CARES Act, has awarded relief grants totaling $15 million to Michigan farms and food processing companies. Dozens of Michigan farms and food processors have been awarded these critically needed relief grants in order to …

An Introduction to JSX

When React was first introduced, one of the features that caught most people’s attention (and drew the most criticism) was JSX. If you’re learning React, or have ever seen any code examples, you probably did a double-take at the syntax. What is this strange amalgamation of HTML and JavaScript? Is …

A Practical Guide to Diversity for Startups and Entrepreneurs

Entrepreneurs are rightly focused on building the next billion-dollar business. With so many startup success stories and technological advancements these days, anything is possible. However, as an increasing body of research demonstrates, there is another often forgotten factor that drives startup success: diversity and inclusion. McKinsey, Bank of America/Merrill Lynch …

Pet Plate Founder Renaldo Webb Shares a Behind-the-Scenes Look at His Shark Tank Experience

I’m the founder of Pet Plate, a fresh-cooked, human-grade pet food subscription service. We use only the freshest ingredients to make our veterinarian designed meals, and all of our meals are personalized for your pup based on their specific health needs. My business has grown quickly, and we’ve shipped over …

7 Ways to Boost Online Security: A Dell Technologies White Paper

As more people rely on their personal WiFi networks, it’s more important than ever to ensure every network is safeguarded from frequent online security issues and threats. If you’re seeking solutions to help protect your data and maintain productivity, know that we’re in this together. StartupNation exclusive discounts and savings …

5 delegation tactics for small business owners

Business owners are accustomed to wearing several hats and having control over every aspect of their company, dispensing with any delegation tactics. Recent research from Salesforce found that small business owners are personally responsible for an average of 4.2 roles in their business. While that much work can be exhausting, …

CSAM: A good month to discuss website security with clients

Cybersecurity Awareness Month isn’t a marketing gambit. Now in its 17th year, CSAM is a collab between government agencies and industry leaders, created to raise awareness and provide resources to further a safer internet. People like web designers and developers should look at CSAM as an opportunity to discuss website …

Further COVID Stimulus on Hold for Now: What Does That Mean for Small Businesses?

Last week, the president announced that COVID stimulus is on hold for now and that further negotiations on a comprehensive stimulus bill wouldn’t take place until after the election—just weeks away (at this writing). Although there has been a suggestion that some industry-specific relief for the airlines be pushed through, …

How to Choose a Side Hustle That Matches Your Personality

Did you know that 43 percent of working Americans report having a side hustle? With an increase in unpredictability around job security, a lot of people are starting side hustles with the intention of turning them into full-time businesses. When starting an online side hustle, most people pursue a business …

How Startups Can Compete with E-Commerce Giants Amid the Pandemic

It comes with little surprise that as the pandemic grows, the demand for safe, one-stop online shopping options grows, as well. The numbers reported by big-box retailers reflect this logic. Target reported the strongest quarterly sales growth in its history. Walmart touted unprecedented earnings in Q2 which led to a …

How to network remotely with other business owners during the pandemic

Business owners who have mastered networking already know the value of it. We attend networking meetings, Chambers of Commerce events and business after-hours events. We’ll even talk to complete strangers in coffee shops. That’s because good networking done properly can lead to new opportunities and new friendships. I’ve been a …

4 Ways to Defend Your Startup Against Cybersecurity Threats During COVID-19 and Beyond

Did you know that 91 percent of businesses have reported an increase in cyberattacks during COVID-19? Even before the pandemic, 90 percent of businesses said they saw an increase in cyberattacks, and according to another source, coronavirus-related cyberattacks will continue to rise. Chances are, your startup will come face-to-face with …

Getting Started with React: A Beginner’s Guide

React is a remarkable JavaScript library that’s taken the development community by storm. In a nutshell, it’s made it easier for developers to build interactive user interfaces for web, mobile and desktop platforms. Today, thousands of companies worldwide are using React, including big names such as Netflix and Airbnb. In …

How Startups Can Successfully Turn Their Existing Product into a New Offering

You’ve spent the majority of 2020 being told that you must adapt to the pandemic’s new economic landscape in order to stay afloat. Acknowledging this fact is easy: putting it into action in a way that promotes long-term business success, that’s the hard part. While companies across the globe were …

Bring the Latest News and Information to Your App with mediastack Sponsored

The world moves quickly. That’s why having access to the latest news and information has never been more important. What’s more, users have developed high expectations when it comes to staying in the know. They want up-to-the-minute news about the subjects that affect their daily lives. Not to mention a …

How Many of These Essential WordPress Tools & Services Are You Using?

This article was created in partnership with BAWMedia. Thank you for supporting the partners who make SitePoint possible. WordPress became the Internet’s ultimate website builder. It happened because their design team set that as their goal and worked hard to make it happen. There’s no magic involved here. It was …

Scaling Your Bootstrapped Business: 3 Tips for Lean Entrepreneurs

Like most entrepreneurs, you have likely spent hundreds of hours developing skills to build your business. By the time you start turning a profit, you’re likely to spend thousands of hours and dollars trying out different business models and seeing what works for you. Many entrepreneurs who start turning a …

How to Create a WooCommerce Store on the Cloud in 10 Minutes

While online shopping via eCommerce has been growing steadily for years, there’s been an unprecedented explosion since the start of the pandemic. Even if you own a brick-and-mortar store, having an online presence has never been so important. An eCommerce store doesn’t just boost your income. It provides an alternate …

GoDaddy launches the Tomorrow Fund to support employees in need

On September 19, GoDaddy launched the Tomorrow Fund worldwide for all its employees. It’s designed to help employees recover from unanticipated events or natural disasters, something many are facing now across the country and globe. I’ve been at GoDaddy a really (really) long time. Granted, it’s not like the old …

5 Ways to Make Budgeting and Strategic Borrowing Easier

Over the nearly 40 years I’ve either owned or otherwise worked in a small business, I’ve observed that even businesses that might not be considered “seasonal” in the traditional sense ebb and flow over the course of the year, creating times when capital becomes tight and the cash flow pinch …

The Most Important Digital Marketing Ad Spend Insights for Startups in 2020

  When you’re running a new startup, you likely have a small budget for marketing and advertising, which means every dollar (and every data point) counts. How can you optimize your limited ad spend to reach not just the most people, but the right people? Are the traditional online advertising …

Bamboo Detroit, WeWork and Detroit Water Ice: Starting up in Detroit

This episode of StartupNation Radio is brought to you by Pappas Financial [soundcloud url=”https://api.soundcloud.com/tracks/671233829″ params=”color=#ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true” width=”100%” height=”166″ iframe=”true” /] On this episode of StartupNation Radio, your host, Jeff Sloan, talks with several entrepreneurs who are working hard in downtown Detroit. First up is Amanda Lewan, co-founder of Detroit’s largest coworking space, Bamboo Detroit. …

WJR Business Beat with Jeff Sloan: The Power of Cause Marketing (Episode 115)

Does doing right have a positive impact on a company’s performance? New research shows indeed it can. Adding what’s known as cause marketing into your marketing messaging can be a powerful way for businesses to attract and retain customers. Marketers today must focus on cause marketing campaigns and messages that …

How to improve your international SEO and grow search traffic

Editor’s note: The following is a guest post from our friends at Weglot. International SEO is the practice of translating your original site content into different (often multiple) languages and optimizing it for SEO to bring in targeted search traffic. By optimizing your site content for international SEO, you can …

Build Secure Node Authentication with Passport.js & OpenID Connect

This article was originally published on the Okta developer blog. Thank you for supporting the partners who make SitePoint possible. Building local or social login in Node can be simple with Passport.js. There are over 500 strategies already built that make it easy to wire up identity providers. But what …