WJR Business Beat with Jeff Sloan: Best Practices for Keeping Businesses and Employees Safe During COVID-19 (Episode 145)

As business owners, we are faced with the daunting challenge of keeping our staff and customers safe during this crisis. To help us understand how to do just that, John Ezzo, president and CEO of New Image Building Services, offers us his valuable insight and guidance. Tune in to today’s …

3 Ways to Help Protect Your Business from Identity Theft

As if the pandemic isn’t causing enough stress and anxiety for business owners, there’s another growing threat to worry about: business identity theft. KrebsOnSecurity, a leading security news source, recently warned of a “particularly aggressive business ID theft ring that’s spent years targeting small businesses across the country.” Even businesses that have …

Capital options for sole proprietors

It’s not surprising that most startups rely on their own resources (personal savings, family and friends) to fund their businesses. And even after the startup stage, the capital options don’t get much better, especially for sole proprietors. Sole proprietorships can’t sell stock in their businesses, which limits investor prospects. Applying …

WJR Business Beat with Jeff Sloan: Social Media Endorsements Drive Small Business Sales (Episode 144)

Have you ever wondered if that recommendation you made on social media really helps a business out? Well, now there’s proof that indeed it does. New data from American Express shows that on average, social media endorsements of small businesses generate about 23 percent of their revenues, or approximately $197 …

5 Tips for Converting Customers to Make Black Friday Sales

Entrepreneurs have faced an unprecedented year with the pandemic causing major disruptions to the way they operate. This now means that for many smaller businesses, Black Friday (as well as Small Business Saturday) holds a heightened level of pressure as they attempt to capture the attention of consumers during a …

5 Ways to Improve User Experience with Machine Learning

Hollywood filmmakers love to present artificial intelligence as an intelligent agent who’s more capable than humans. Luckily, we haven’t reached this state — yet. We still need engineers to develop innovative algorithms and tools to improve human interactions with software and systems. Machine learning has matured over the years, allowing …

This Franchising Expert Shares Game-Changing Steps to Becoming a Thriving Franchise Superstar

The following is excerpted from “The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar” by Scott Greenberg, Entrepreneur Press, 2020, XVII-XXIII. I’d just come offstage from keynoting the opening session of a quick-service restaurant franchise convention in New Orleans. The presentation had gone well and now, on break, a small group …

Getting started with Microsoft’s Digital Marketing Center for small business

Over the past few months, Microsoft Advertising has been piloting an exciting new platform, Microsoft’s Digital Marketing Center, a Microsoft Garage project. This platform is a way to help small and medium-sized business owners manage their digital marketing across Microsoft Advertising and leading advertising and social media platforms like Google …

WJR Business Beat with Jeff Sloan: How the COVID-19 Crisis May Create Long-Term Positive Change for Businesses (Episode 143)

As disruptive as the COVID-19 pandemic has been to society, the economy and to most businesses, believe it or not, there are some positives to count as a result of this crisis. On this morning’s WJR Business Beat, Jeff reflects on specific innovative changes made within the automotive, banking and …

Why you need a Google My Business profile and what to include

Google My Business (GMB), a service offered by Google, is a platform where companies can share relevant information about their business and customers can leave reviews and add photos. The initial benefit of GMB is improved legitimacy and increased exposure while customers benefit by learning more about you. However, there …

Holiday Season 2020: Understanding Consumer Behavior to Inform Business Strategies

With Black Friday and Cyber Monday just around the corner, the holiday shopping season is officially in full swing. The events of 2020, however, will have shoppers and businesses alike navigating uncharted territory as the pandemic continues to impact consumer behavior. To help startups and small businesses understand these changes …

5 Essential People to Have in Your Network as You Begin Your Entrepreneurial Journey

Succeeding as a new entrepreneur might seem more challenging now than ever before. According to the Bureau of Labor Statistics, 20 percent of new businesses don’t survive for more than a year, and nearly half survive only five years. Looking through the lens of COVID-19, recent reports show that millions …

Are You Too Frugal?

Frugality is a wonderful thing. Being frugal will help you build wealth faster because you can save and invest more. It is the short cut to financial independence. The less you spend, the earlier you can FIRE! After all, the starting point is 25x your annual expense. That’s a lot …

Powerful Tech at the Lowest Prices: Shop Dell’s Black Friday Savings Event

Tackle any task with business-class performance tech, now at our lowest prices of the year. StartupNation readers can save an additional 5 percent to 10 percent on select Dell products during our Black Friday Savings Event, running Nov. 16 through Nov. 29. Speak with a Small Business Advisor today to …

Lisa Stambaugh: Expert guidance, website design and a lot more

Lisa Stambaugh provides WordPress support through her agency Collective Discovery, and helps clients tell their story through her Much Ado About You content service. Lisa is also the author of Web Diva Wisdom, a book that helps business owners learn how to work with web designers. Tell us about yourself. …

3 Steps to Pivot Your Business for the Long-Term During and After COVID-19

As 2021 approaches, we’re past the initial pivot stories, in which vodka makers turned to developing hand sanitizer, and clothing companies began producing face masks on the side. These were, of course, smart and applaudable pivots that helped companies survive while aiding the greater good. However, most of these were …

5 Ways to Revitalize Your Sales Efforts During Tough Times

Right now, entrepreneurs and small business owners are likely getting in their own way when it comes to sales, whether from fearing the future or feeling like their offerings are no longer relevant or important. If you’ve lost a few clients or opportunities due to COVID-19, you might lack confidence …

How to support small businesses this holiday season

This article was originally published on GoDaddy’s OpenWeStand.org website. 2020 has been one heck of a ride for small businesses. We’ve had to re-imagine, rethink and evolve our businesses just to survive during the COVID-19 pandemic. That’s why it is so important for small businesses online and in your community …

Eat Clean Bro Founder Says This Concept is the Key to Success in Entrepreneurship

As an entrepreneur, I am frequently confronted by people who see success in different ways. But, true success and happiness comes from within. Understanding what you want out of life and what makes you happy is key in this process. You cannot attain success if you have not first defined …

Why Entrepreneurs Shouldn’t Be Afraid to Ask for Help

The following is adapted from “Mr. Monkey and Me: A Real Survival Guide for Entrepreneurs” by Mike Smerklo. Copyright 2020 Lioncrest Publishing. In addition to getting the help you need and gaining perspective from your peers, there’s an added, less obvious benefit to asking for help. Odd as it may sound, asking …

Getting WordPress accessibility right every time

In this day and age, it’s imperative web professionals like designers and developers ensure the websites they create are accessible. For the uninitiated, this basically means doing everything within your power to ensure the broadest spectrum of global internet users can enjoy whatever your client’s website has to offer. Many …

Big News: Consumers are Still Shopping Small During the Pandemic

The year 2020 has been a transformational one, especially for startups and small businesses impacted by the COVID-19 pandemic. Constant Contact, an online marketing leader, surveyed over 3,000 consumers in the U.S. (aged 18 and up) on how the pandemic has changed the way they shop to help small businesses …

Using the APPLES method to determine server needs

“What type of hosting do I need?” To answer this question, many service providers run the gamut, offering everything from WYSIWYG site builders, to basic shared hosting, to even WordPress-specific hosting. In most cases, these are probably all that the average person needs, even to get a medium-size web presence …

Business Line of Credit vs. Business Credit Card: Which is Right for My Business?

As an entrepreneur, capital is one of your most valuable tools. It takes money to make money, but you often need an initial influx of cash to turn a healthy ROI. However, even the most successful businesses don’t always have a pile of cash on hand to supplement its cash …

The 7 Business Lessons We’ve Learned in 7 Years

Fewer than 50 percent of businesses make it to their fifth year. That means that half of all companies have a short lifespan, despite their efforts to build something successful long-term. The interior design space is particularly competitive: predictions state that by 2026, the market will be worth $270,410 million, …

8 ways small businesses can be profitable during the 2020 holiday shopping season

This article was originally published on GoDaddy’s OpenWeStand.org website. As we enter the 2020 holiday shopping season, in the middle of a pandemic, consumers are concerned about shopping near others and shopping indoors and businesses are adapting rapidly to meet their needs. 75% of U.S. shoppers said they will shop online more …

5 Tips for Hosting a High-Converting Webinar

Webinars have proven to be an effective lead generation tool for many businesses. A well-planned webinar can often generate thousands of dollars in new business, but it’s also not uncommon for webinars to fail. Webinars need to be carefully planned, at both the promotion and the presentation level. StartupNation exclusive …

WJR Business Beat with Jeff Sloan: LLamasoft Acquisition Puts Spotlight on Michigan Startups (Episode 140)

Today, we’ve got some great news to report coming out of Ann Arbor. Another unicorn has emerged, as LLamasoft, an AI-based business for supply chain management, has been acquired for $1.5 billion. Jeff spoke with Ara Topouzian, executive director of the Michigan Venture Capital Association, who had this to say about the news: “It’s …

5 Free Ways to Market Your Business for Small Business Saturday

The small business’ answer to Black Friday, Small Business Saturday, is a nationwide event that highlights all of the awesome things that small businesses, small business owners and entrepreneurs offer consumers. Small business owners help neighbors support neighbors, but they also offer an alternative to the big box stores, which …

8 Things Entrepreneurs Often Overlook When Starting a Business

Not everyone has the drive to start their own business. Even deciding to press ahead and take that risk is a massive first step, and one to be applauded. We need that entrepreneurial spirit and mindset in the world in order for innovative new businesses to emerge. However, it’s important …

Dell’s Black Friday Early Access Sale Starts Today

Shop Dell’s exclusive members only early access Black Friday deals and save up to 42 percent off! Call 800-757-8442 today to speak with a Small Business Advisor to access these deals while supplies last. To browse your additional savings on all Dell solutions, visit www.Dell.com/StartupNation for more information. StartupNation exclusive …

How to prepare your sites for the holiday shopping season

A version of this post was originally posted on Media Temple’s blog. Every year, holiday shopping seems to exceed expectations. Case in point, last year’s holiday shopping season set all-time records. Check out these 2019 digital revenue growth numbers from Salesforce: Thanksgiving – +24% Black Friday – +16% Cyber Monday …

What Entrepreneurs Can Learn from the COVID-19 Pandemic (So Far)

Hundreds of thousands of American deaths and counting. Staggering unemployment numbers nationwide. Unprecedented hardships for small businesses and their owners. Eight months into the COVID-19 pandemic, it’s clear — perhaps now more than ever — that the ability to adapt swiftly and successfully is vital to survival for entrepreneurs and …

5 ways to effectively communicate with customers around safety policies and procedures

This article originally published on GoDaddy’s OpenWeStand.org website. As a small business owner, you likely had to change several aspects of your operations because of COVID-19. From protecting your employees to enforcing social distancing, 2020 has been a learning curve for everyone. As your customers return to your business, they …

Take your school to the top of the class with a .college domain name

Everything about your school’s online presence starts with your domain name. It’s the address of your institution online — make it stand out with a .college domain name. Your domain is the name that students, faculty and alumni will need to recall in order to easily find your school online. …

Seth Godin Talks Creativity and How to Find Your Passion

In his newest book, “The Practice: Shipping Creative Work,” author and entrepreneur Seth Godin provides the roadmap for all creative people seeking to implement change in the world through their work. “The Practice” is a little book packed with lots of wisdom. Based on The Akimbo Workshops created by Seth and …

How to use intentional listening to benefit your customers and your bottom line

Customer retention is the lifeblood of sales and the core way that service teams can impact the bottom line. At the same time, 93% of service teams agree that customer expectations are higher in 2020 than in years past, according to recent data from HubSpot. Combined with the economic downturn, …

At What Point Does Obsessing Over Design Become a Liability?

The overall quality of a website’s design is often in the details. Those seemingly-small elements such as microinteractions, typographic spacing and color accents can be real difference makers. They have the potential to transform the mundane into something that stands out. In these cases, being picky about design is a …

How to Use a Messenger Chatbot to Automate FAQs About Your Business

Chatbots are an entrepreneur’s secret weapon. They can engage and assist your prospects or customers on autopilot, saving you precious time and resources. So, what is a chatbot, exactly? It’s simply a piece of software that can be set up to automatically converse back and forth with a customer. While …

A Step-by-Step Guide to Generating Local Leads with Google My Business

Why is Google My Business (GMB) important for startups and small businesses? In today’s COVID-19 world, getting visibility online as a small business is more important than ever. Though there are a wide variety of SEO tools out there that can help you, I’ve found that setting up a Google …

How Entrepreneurs Can Increase Their Visibility on Small Business Saturday

Most entrepreneurs are familiar with Small Business Saturday. The holiday, which falls on the Saturday between Black Friday and Cyber Monday, celebrates shopping locally at small businesses throughout neighborhoods and communities. It gives small businesses the chance to boost their holiday sales and allows customers to learn more about local …

20 Small Business Saturday® tips to drive more sales in 2020

November 2020 marks the 10-year anniversary of an American Express campaign to encourage holiday shoppers to shop local. They called it Small Business Saturday®. In lieu of shopping at “big box” stores on Black Friday or Cyber Monday, the idea is to celebrate small business and shop small the Saturday …

How to Organize a Large React Application and Make It Scale

This article is by guest author Jack Franklin. SitePoint guest posts aim to bring you engaging content from prominent writers and speakers of the Web community. In this article, I’ll discuss the approach I take when building and structuring large React applications. One of the best features of React is …

Creating Your Entrepreneurial Edge: How to Turn Adversity into Advantage

Harvard Business School professor Laura Huang spent a decade studying interpersonal relationships and implicit bias in entrepreneurship. The former investment banker and consultant noticed that it wasn’t always the hardest workers who got ahead. Often, it was those who had inherent advantages or figured out how to create advantages for …

This Jewelry Store Boosts its Holiday Traffic with Google My Business

Werkheiser Jewelers began serving the Lehigh Valley with custom design, restoration and repair in 1992. The four employees take pride in fine jewelry sales, creating custom jewelry—including wedding bands and engagement rings—and in restoring cherished family heirlooms. They have a laid-back, customer-oriented shop where you’ll be greeted with a smile—and …