How to Use Facebook Marketing to Promote Your New Business and Engage Customers

It is common knowledge that Facebook is a marketing powerhouse for virtually all types of companies. In order to reach as many potential customers as possible and be more successful in today’s digital era, it is absolutely vital for you to have an effective Facebook marketing strategy for your startup. …

Here Are 5 Best Practices for Post-Pandemic Content Marketing

Consumers have changed and evolved, and it’s imperative that your content marketing efforts reflect their current needs. Deloitte’s 2021 Global Marketing Trends reports the trends that can help organizations connect, engage and grow in our post-pandemic era, which include: Purpose: Knowing why and who you’re serving. Agility: How agile is …

Website Terminology Glossary: Online Marketing, Vol. 1 

When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly find …

Leading with Authenticity: How to Become and Remain an Authentic Brand

The following is excerpted from “Make It Don’t Fake It” by Sabrina Horn (2021), ISBN 978-1523091492, with permission from Berrett-Koehler Publishers. There are many definitions of “brand.” I think of it simply as the unique relationship a person has with a company and what the company produces and sells. Successful …

Endpoint Security Solutions from Dell Technologies to Strengthen Your Cybersecurity

Today’s cybersecurity threat landscape is evolving at an alarming rate. In order to keep pace for our customers, Dell Technologies deploys an intrinsic security approach that is intelligent, pervasive and built into the infrastructure, platforms and devices that our customers use. For years, Dell has been embedding hundreds of dedicated …

Will Full Site Editing Help WordPress Themes Finally Reach Their Potential?

Marketing buzz has never been a true reflection of reality. No, the “right” drink won’t make you more desirable. A new car won’t bring your family a higher level of togetherness. And a WordPress theme can’t possibly fulfill every single need. The myth of that last one has persisted throughout …

The 5 Things Investors Really Care About When Reviewing Your Business Plan

A business plan is an essential tool for startups and, when executed correctly, it serves two key purposes: It provides goals and a roadmap for you to follow in order to build a successful company. It provides the format and information lenders and investors need to determine whether or not …

How to optimize mobile checkout for small business success

In this hyper-connected mobile age, the average person spends almost four hours a day using their smartphones. So, is the average person spending time on your ecommerce site? More importantly to you, are they buying? In this post, we’ll explain why it’s essential to optimize your mobile checkout for your …

WJR Business Beat with Jeff Sloan: New Wave of Women-Led Businesses are Dominating the Startup Space (Episode 263)

On today’s Business Beat, Jeff discusses the boom in businesses being started by women, with nearly 12.5 million women-led businesses in the U.S. today, according to Fundera. Tune in to the Business Beat, below, to learn more numbers about women-led businesses and why this is welcome news: Tune in to …

12 Tips to Prevent Employee Burnout in the Post-COVID-19 Workplace

As entrepreneurs, we must make sure to take care of our most important assets: our employees. In addition to meeting the demands of your business, your employees are parents, spouses, volunteers, family members … the list goes on. The stresses of work and life are an ever-present concern, and effective …

5 Reasons Why Startups Need to Create a Crisis Communications Plan Now

A crisis can happen to any business at any time. While planning for a crisis may seem quite ironic, given that the very definition of the word is something that happens unexpectedly, it is incredibly important that business owners invest in creating a crisis communications plan. A thoughtful and well-crafted …

Virtual Environments in Python Made Easy

Most Python newcomers don’t know how to set up a development environment that follows the latest standards used by professional programmers. This tutorial will teach you how to properly create a fully working Python development environment using industry-accepted best practices. Virtual Environments A virtual environment helps us to solve project …

Save on the Latest Business Tech During Dell’s Quarterly Business Sale

Your productivity is Dell’s priority. Dell is here for you when you need remote solutions to help employees get more done. StartupNation readers can take advantage of an extra 5% to 10% on business-grade solutions during Dell’s Quarterly Business Sale, running July 22 through July 28. Visit www.Dell.com/StartupNation to access …

WJR Business Beat with Jeff Sloan: Hybrid Working Models Will Rule the Way We Work Well Into the Future (Episode 262)

On today’s Business Beat, Jeff discusses what companies need to do to keep employees satisfied and loyal: implement hybrid working models. Tune in to the Business Beat, below, to learn more about why hybrid working models will soon be dominating the business landscape: “So, if you want to keep and …

WJR Business Beat with Jeff Sloan: Back-to-School Spending is Booming This Summer (Episode 261)

On today’s Business Beat, Jeff discusses back-to-school spending, with estimates of $37.1 billion on elementary through high school and $26 billion for college-aged students, according to the National Retail Federation and Prosper Insights & Analytics’ recent survey. Tune in to the Business Beat, below, to learn more about what to …

How the Muffin Live Builder Will Help You Build Better Sites, Faster

This sponsored article was created by our content partner, BAW Media. Thank you for supporting the partners who make SitePoint possible. Page builders have revolutionized the way we create websites today. But with so many options available for WordPress, it can take some time to find the best one for …

To Succeed in Doing Business Online, You Must Master These 3 Areas

Hockey legend Wayne Gretzky once said, “I skate to where the puck is going to be, not to where it has been.” These immortal words ring true for entrepreneurs and small business owners who want to succeed today, and that requires focusing on meeting customers where the action is increasingly …

Top 5 videos you need to be adding to YouTube to grow your sales

YouTube is a powerful tool. It is the second most visited website in the world according to Google (the first most visited website). And according to Pew Research Center, 74.5% of adults in the United States use YouTube. But have you ever considered using YouTube to grow your sales? Likely …

Disability Challenges: Minimizing Their Impact on Hiring and Advancement

Disability challenges come in all shapes and sizes. A person with disabilities (PWD) typically has a much harder time thriving in our society because of restrictions others do not face…or even think about. This can be especially true when it comes to career opportunities, hiring practices, and advancement. Because of …

Website Terminology Glossary: Resellers, Vol. 1 

When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly find …

Expert Advice for the 4 Million People Who Launched a Business in 2020

The following is adapted from “Startup CXO: A Field Guide to Scaling Up Your Company’s Critical Functions and Teams” by Matt Blumberg. In April 2020, just as the pandemic was beginning to wreak havoc on markets, commerce, communities and the general public, I started a business along with a group …

Stop Trying to Sell to Everyone: Here’s How to Find Your Target Audience

Every year, amazing businesses fail simply because the people who would buy from them (their target audience) didn’t know they existed. I blame “Field of Dreams.” The movie came out in 1989 and was an instant classic, but the concept behind its tagline — “If you build it, he will …

Want to Launch a Business? Here’s a Step-by-Step Startup Checklist

If you’re starting a business, you’re probably focused on the product or service you’ll sell, but there are other essential tasks you’ll need to tackle, too. Not only do these tasks help establish your business as legitimate and professional, but they can also help your business as it grows and …

The Fastest Growing Businesses You Can Start From Home in 2021

Starting a side hustle or turning a passion into a career is becoming more popular, but how can aspiring entrepreneurs ensure there is demand for their services as well as growth potential in their field? LegalZoom analyzed some of the most profitable small business ideas from the Bureau of Labor …

Here’s Why Cyber Insurance is a Must for Startups (and it’s Affordable)

The dreaded 180-day notification arrives on your computer. It’s time to change your password again. What version of a pet’s name or mother’s maiden name will you use this time? Max1234? Sherbert5678? Now, you must remember this new password and the one to your credit card and your bank and …

Website Terminology Glossary: Ecommerce, Vol. 1 

When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly find …

5 Tricks That Will Boost Your LinkedIn Company Page

How often do you update your LinkedIn company page? Many successful entrepreneurs utilize the professional networking platform to show off the best of what their business has to offer, from sharing job openings to posting videos about their products and offerings. Other novice business owners may not utilize their company …

How to Drive High Converting Traffic to Your Website Before Launch (Without Spending a Dime)

It’s your biggest fear. Pouring yourself into building something that’s met with that uncomfortable feeling of silence. Nobody reads your blog. Nobody buys your product. Only your mom and your spouse visit your website. It’s something we all fear before we launch our websites. It’s scary to pour your energy …

6 Types of TikTok Content That Will Help Your Startup’s Videos Go Viral

Juggling tasks is key for entrepreneurs, especially when it comes to selecting priority marketing channels. For many new entrepreneurs, sticking to the tried and tested social media platforms like Facebook and LinkedIn is often seen as the safe bet, while some are not as familiar with newer social platforms like …

WJR Business Beat with Jeff Sloan: Put Your Brand First to Create Customer Loyalty (Episode 249)

On today’s Business Beat, Jeff discusses strategies on how to create customer loyalty, which starts with putting your brand above everything else. Tune in to Business Beat, below, to learn more about how to make customer loyalty soar: “What you stand for and the quality of your personal relationship with …