LLC or Corporation: Which Entity is Best For My Business?

Two of the most popular entity formations for business incorporation are limited liability companies (LLCs) and corporations. Both entities provide startup owners with certain benefits, and one of the biggest benefits is limited liability. This creates a separation between the assets of the business and the owner, and protects the …

5 Steps to Become a Digital Marketing Freelancer

Launching a new career can be daunting, but if you’re good with people and words, digital marketing freelancing may be an excellent option for you. Small businesses need a tech-savvy marketer who can handle advertising and communication while they focus on their core mission. Digital marketing includes any advertising that …

What You Need to Know About Collateral Loans

The ebb and flow of modern business is difficult to predict. Small businesses, in particular, can struggle to react to fast-changing market conditions. There may be times when short-term cash injections are needed to cover temporary cash flow problems or capitalize on opportunities for expansion. And at times like these, …

14 client-screening questions to ask before designing a site

There was a time, early in my freelance days, when I gleefully accepted any client who came a-knockin’ at my door — no client screening or preliminary fact-finding recon necessary. However, I quickly learned that it pays to be selective, and moved to using a rigorous screening process early in …

WJR Business Beat with Jeff Sloan: Blake’s Hard Cider is a Winning Formula (Episode 163)

On this morning’s WJR Business Beat, Jeff shares the story of a visionary entrepreneur in our region, Andrew Blake. Blake, a third-generation entrepreneur, came up with an idea to expand his family business by creating a product to sell at retail. The product is Blake’s Hard Cider, and it’s a …

5 Steps to Become a Digital Marketing Freelancer

Launching a new career can be daunting. However, if you’re good with people and words, digital marketing freelancing may be a good option. Small businesses need a tech-savvy marketer who can handle advertising and communication while they focus on their core mission. Digital marketing includes any advertising that happens online. …

14 client-screening questions to ask before designing a site

There was a time, early in my freelance days, when I gleefully accepted any client who came a-knockin’ at my door — no client screening or preliminary fact-finding recon necessary. However, I quickly learned that it pays to be selective, and moved to using a rigorous screening process early in …

How AR and AI are Driving Innovation Amid Social Distancing

AR and AI tools are a goldmine for retailers that can gather customer data to improve marketing, product development and personalization. Read how AR and AI work together to drive trendy new innovations like touchless makeup trials that make distance shopping easier. Theresa Novicky knows makeup. Based in Raleigh, North …

Unraveling the Email Design Trends We Foresee in 2021

Email design continues to evolve. Email has transformed from simply serving to communicate a message to also being aesthetically pleasing. Sooner or later, email creators will experiment with combining different design elements. Additionally, they will experiment with new effects that will take email design to a whole different level.   With …

Create a Local WordPress Development Environment for Free with DevKinsta Sponsored

Having a local development environment for WordPress websites is incredibly useful. It allows you to design, develop and experiment with projects – all on your own computer. This is both a powerful and efficient way to create websites. File edits are reflected with a refresh of your browser as opposed …

How to Build a Better Brand Through Content Curation

As an entrepreneur, you’re always on the lookout for ways to bring more organic traffic to your website. We’re constantly told that “content is key,” but there are plenty of misconceptions out there regarding the best approaches to content curation and marketing, and how search engine algorithms (such as Google’s) …

8 Examples of Icon-Based Navigation, Enhanced with CSS and JavaScript

Icons are among the most versatile tools in a web designer’s arsenal. They can be used as attention-grabbing visuals just about anywhere on a website or app. Whether they’re alerting users of a flash sale or a new social media notification, they usually get the point across. Thus, utilizing icons …

Building a Mobile App? Here’s Why an MVP Will Benefit Your Business in the Long Run

If you’re an entrepreneur with a fantastic new product or service, there’s often nothing more tempting than wanting to release it into the world in its full glory. But, from a business perspective, this is rarely the right thing to do, for a number of reasons. Primarily, it’s important to …

5 Point Checklist to Evaluate for You’re Startup to Succeed

The never-ending road of entrepreneurship is about a constant flow of ideas, rethinking existing methods, and putting them into practice to see a business thrive. If you’ve been on this path for years, you know exactly what it entails. Being an entrepreneur, you’ve already realized that just a few of …

Cities with more diversity have more online micro-businesses

Amber Khan-Robinson, the daughter of the first African American athletic shoe designer in the U.S., has always had entrepreneurship in her blood. So when she was looking for ways to keep her three children from staring at screens all day, she decided to help them “start a business.” Working at …

‘Everything Borrowed’ Podcast Ep. 9: A Conversation with Adam Mark Smith

Adam Mark Smith went from being a CFO to being on food stamps after protesting at a Chick-fil-A. The viral video cost him his career, reputation and sense of self. Author of “Million Dollar Cup of Water,” Smith shares his personal journey from rags to riches, back to rags, and …

How to Bring a Product to Retail: StartupNation Radio Featuring Andrew Blake

On this episode of StartupNation Radio, Jeff is joined by guest co-host, Andrew Blake. Blake is President of Blake’s Family of Companies and the founder of Blake’s Hard Cider, an independent, family-owned Michigan craft cidery located in Armada, Michigan. When Blake returned to the family business after college, he knew …

WJR Business Beat with Jeff Sloan: Number of New Businesses Created in the U.S. Rising at Historical Pace (Episode 162)

We all know that the COVID pandemic has created a massive wave of job losses in the U.S. over the last year. So, with all of this economic hardship, one would reasonably assume that the rate of new businesses is at a standstill, right? Wrong! Over the past three months, …

Extending Flarum: Adding a Web3 Address to a User’s Profile

Flarum is incredibly fast, extensible, free and open-source forum software. In our first Flarum tutorial — “Writing a Flarum Extension: Building a Custom Field” — we covered how to add a new custom field to a user’s profile in a blazing fast and extremely extensible open-source forum software called Flarum. …

Choose Your Mentors Wisely

Choose Your Mentors Wisely You’ve started your own home based business and you’re excited about the possibilities. You have dreams of paying off your home, traveling the world, brand new cars parked in the driveway, spending quality time with your family all while your computer works like a robot around …

Without User Consent: An Ethical Dilemma for WordPress Plugin Developers

I recently discovered that a popular WordPress plugin had enabled automatic updates without explicitly informing users. How did I find out? I received emails from each site where the plugin was installed informing me that an update had been completed. But it gets better. Over a holiday break, a colleague …

How to anticipate needs with consumer psychology

Why do people buy what they do, when they do? Understanding why the customer does anything is important in delivering the right product or service at the right time. That’s one reason learning how to anticipate needs with consumer psychology and micro-moments is key in building a successful business. Business …

10 Best Professional Intro Video Templates for After Effects for 2021

When professionalism matters, it’s time to turn to the experts. But don’t think that means hiring a video producer and breaking the bank. Instead, use a professional intro video template for After Effects to set the stage. You could use professional video templates for many purposes, like: Start off a …

5 Things E-Commerce Startups Should Focus on for Success in 2021

After a year like 2020, it’s tempting to advise any and all entrepreneurs to simply hold on for dear life in 2021. Many businesses are still scrambling to move online, and big brands are diving into e-commerce in a way that may intimidate some smaller players who are looking to …

List your unused domains for sale quickly and easily at no cost

As consumers continue to turn to online to start building their dreams and ventures, it is more important than ever for entrepreneurs to find the right domain names. Yet, some of those domains might already be registered, but unused.   We now make it easy for customers to list their unused domains for sale right where so many searches and ventures begin: GoDaddy.  Every day, millions of entrepreneurs visit GoDaddy to start their dreams and turn them into ventures. And many of those start …

4 Retirement Planning Strategies for Entrepreneurs

Having all your eggs in the proverbial basket is disastrous for your future as an entrepreneur, especially if you are also not planning effectively for your retirement. Retirement planning is a critical activity that should evolve throughout your entrepreneurial journal. This should be regardless of the money you are making …

What is technical SEO? Small business technical SEO checklist

Technical SEO is an important — but often misunderstood — part of search engine optimization. This article breaks down what technical SEO actually is and provides a helpful checklist for any small business to DIY tech SEO. First, we’ll gain an understanding and explore key technical SEO definitions. We’ll talk …

Innovast Digital Marketing: Brand presence, elevated

Karen Etchells runs Innovast Digital Marketing, a creative web agency specializing in informational websites and content creation. You can find Innovast on Facebook, Instagram, and Twitter. You can connect with Karen on LinkedIn. Tell us about yourself. Who are you? Where are you based? I’m Karen Etchells. Mom of five, …

Working with freelancers in 2021 — 10 outsourcing tips

As per the nature of 2020, many businesses downsized or have fewer full-time staff. On the bright side, increased online traffic led to other businesses pivoting to digital or offering more virtual products/services. No matter the case, business owners and entrepreneurs still need support, a gap that can be easily …

4 Insurance Considerations for Your Home-Based Business

Starting and running a home-based business offers many benefits: decreased commute time, increased flexibility, and lower overhead costs, to name a few. However, when building or transitioning to remote business, several areas require extra attention. Digital advertising, data systems and connectivity tools need to be updated, and so does your …

The Challenge of Switching from a Page Builder to the WordPress Gutenberg Block Editor

The time has come. The WordPress Gutenberg block editor has become reliable enough to power your existing website. You can now eschew that aged page builder plugin in favor of a native content editor. That’s the situation I’ve found myself in. A client that has, for years, utilized a bundled, …

20 Photoshop PSD Mockup Templates for Showcasing Mobile Apps in 2021

After you’ve spent dozens (if not hundreds) hours working on your next mobile app, carefully designing every feature and element, it’s important to showcase the quality of your work during your meeting with or presentation for your clients. Normally, app designers opt for screenshots and diagrams. However, for the majority …

Thinking of Starting a Business with Your Spouse? 5 Tips to Ensure Success and Productivity

  It’s not uncommon for couples to consider going into business together. After all, your life partner is an easy pick, as many spouses are loyal, supportive and even share the same dreams and goals. Plus, marriage in and of itself is the ultimate test. Like any type of partnership, …

Develop your 2021 marketing strategy — looking back to plan ahead

Many business owners, entrepreneurs, and even veteran marketers devise their strategy for the New Year starting in January. I’m here to make a case for developing your 2021 marketing strategy now, or more specifically, throughout the last quarter of the year. 7 steps to develop your 2021 marketing strategy Developing …

The best agency advice for 2021 (based on what we learned in 2020)

*This post originally appeared Dec. 18, 2020 on the Media Temple blog. Here at the end of 2020, agencies resoundingly have a positive outlook for 2021. And agency leaders we’ve talked to have voiced a strong sense of the path forward. There’s good reason for it, too. The distribution of …

Why the Beginning of the Year is the Best Time to Start a Business

The beginning of the year has always been a popular time to start a business. If you’ve been considering forming an LLC or incorporating, but are curious about the benefits of starting up in January, look no further. We’ll catch you up on the biggest reasons why entrepreneurs like forming …

How to Cut, Copy and Paste on the Web with the Clipboard API

Accessing the OS clipboard using browser JavaScript has been possible for several years using document.execCommand(). Unfortunately, there are some problems: clipboard access is synchronous, which has performance and security implications support is patchy, especially on older versions of Safari on macOS and iOS permissions access varies across browsers, and the …

5 things to look for in the best VPS provider

Finding the best VPS provider is clutch because a website communicates with clients far more than we ever could. That’s why it demands such a significant share of business resources. Still, cost is always a key concern, especially when we’re just getting started. It’s common to initially go with less-expensive …

Our 50 Favorite CSS Libraries, Frameworks and Tools from 2020

With all of the changes and rapid advancements CSS has gone through over the last few years, we should not be surprised at the vast volume of open-source resources and tools that are continually being released. These time-saving CSS libraries, frameworks, and tools have been built to make our lives …

Everything You Need to Know About Email Marketing Campaigns

  Email marketing is one of the most common ways of attracting new customers to your business and growing your brand. Those who invest the necessary time into this practice quickly learn that email marketing comes with many benefits for business owners and clients. That is, of course, if the …

What is Dark Data and How Can Your Business Profit From It?

Sponsored content Entrepreneurs are collectively being led to believe that data is the new currency. This attitude has prompted executives to hoard sizable amounts of data on behalf of their businesses. However, the truth is that the leaders at many organizations have no idea what they should be doing with …

Why You Should Start a Business to Solve a Common Problem

Silicon Valley is known for its revolutionary ideas, grandiose statements and ability to challenge the status quo. By now, we’re all familiar with the classic persona of the Bay Area-located, hoodie-wearing techie, who tells their team to “move fast and break things” in order to “disrupt” entire industries. However, what …

3 Reasons Why it’s a Great Time to Be an Entrepreneur

There’s one constant for small business owners and entrepreneurs: the continuing need to adapt in the face of changing technological and societal landscapes. This need to evolve and move quickly can be challenging, but positively, we’ve found that entrepreneurs are optimistic about these new opportunities and confident in their ability …

3 Steps to Pivot Your Business for the Long-Term During and After COVID-19

As 2021 approaches, we’re past the initial pivot stories, in which vodka makers turned to developing hand sanitizer, and clothing companies began producing face masks on the side. These were, of course, smart and applaudable pivots that helped companies survive while aiding the greater good. However, most of these were …

Embracing Change During the Pandemic: Mark Manzo and Dr. Bryan Weinstein

This episode of StartupNation Radio is brought to you by Pappas Financial  On today’s episode of StartupNation Radio, Jeff is joined by co-host, Norm Pappas, president and CEO of Pappas Financial. Together, they interview two guests: Mark Manzo, a professional business manager, and Dr. Bryan Weinstein, a psychiatrist and entrepreneur. StartupNation exclusive …