By now, you and your team may have had some time to implement new policies or ways of doing business in a COVID-19 landscape. Beyond the immediate notices you’ll need to post, there are still opportunities to keep your audience engaged with your brand. Out of necessity, you might even uncover new avenues that could ultimately grow your business.
We’ve assembled a collection of templates and graphics specifically for responding to, and engaging with, the current crisis.
All GoDaddy customers can use them and all Over’s premium content, right now, with 90-days free of Over PRO.
“Open for Business” notices
If you’re lucky enough to still be operating, don’t waste any time in letting the public know this. It’s likely that things have changed a bit — new opening hours, delivery schedules, hygiene protocols, and so on — so make these changes clear and concise
Special offers
A sale or discount offer might be a good idea to keep things ticking over. Everybody’s having a tough time right now, so any gestures that help lighten the load are likely to be appreciated by consumers.
Virtual events
The virtual eventing space has exploded, and considering the much lower price of entry, staging a workshop, concert, party, conference or class online is something that almost anybody can do.
“Buy Now Use Later” vouchers
Think about implementing a voucher system, enticing folks to pay now for services and products they know they’ll be craving soon — like restaurant meals, beauty treatments, or training sessions.
Ideas to support small business
There’s plenty of empathy for small businesses at the moment, and a collective willingness to help out where we can. Foster this “pay it forward” spirit by sharing some ideas on how to get involved.
The sharing of new ideas
Working from home is new to many of us, so we’re all trying to learn new habits and routines. The psychological aspect can be difficult, but sharing our own mechanisms and ideas can make this easier.
Messages of hope and support
In the midst of so much fear and confusion, add to the chorus of hope and support by making your gratitude and your optimism known to the world.
Public awareness
We’re facing a really serious threat to life as we know it, and for the time being, maintaining physical distance and staying home are sacrifices we all need to make for a brighter tomorrow. Be a part of this unified, universal message by making it as widely known as possible.
Activities for kids
Something you could consider offering at this time are ideas to keep kids stimulated, and families engaged.
It might not be your core business, but this is the kind of content people are really looking for, and it could lead them to your brand.
Over even has new scene creator kits, to let your kids unleash their inner graphic designer.
COVID-19 graphic packs and stickers
You can also add some relevance to your existing identity and messaging with a range of COVID-19 graphics — including illustrations, animations, icons, stickers, quotes and frames.
Get involved with GoDaddy’s #OpenWeStand campaign by searching for these graphics in the app. We even have a dedicated “Open We Stand” layout collection — a complete design toolkit for creating a stylish and coherent cross-platform campaign.
Lighten the load with Over PRO for free!
To help make things a little easier, Over is offering all GoDaddy customers a free 90-day Pro subscription — with unlimited access to thousands of templates, graphics and fonts. Click here to redeem this offer, and elevate your brand above the crowd with on-trend designs.
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Source: GoDaddy Garage
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