Applift rebrands to focus on everything from user acquisition to retargeting

Applift promises better mobile performance-based advertising results.

Applift is rebranding its mobile ad tech services to focus on the journey of getting users to try out an app or a game and then keeping them engaged or re-engaged over a long period of time. Applift refers to this rebranded focus as “true mobile performance.” The company noted that the app marketing industry went down a long road over t…Read More
Source: Venture Beat

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