Paleo Diet Problems With A Pre Agricultural Diet


By: Dave Larson

Proponents of the Paleo Diet claim that a variety of civilization diseases would be eliminated through the reversion to a pre-agricultural diet. These include, among others, obesity, high blood pressure, type 2 diabetes, heart disease, and cancer.

Voices in opposition to the claims made for the diet often cite short life spans as evidence refuting claims for the positive aspects of the diet. Both groups base their arguments on carefully selected and opposing work by archaeologists.

Current medical and social science indicates that a wide variety of factors have impact on these diseases. Obesity and Type 2 diabetes, as well as many of the other health issues, result from the limited choices available to families with low incomes in industrialized countries, notably the United States.

With fast food the most affordable and most accessible source of calories, eating habits centered around unhealthy foods are understandable. The socio-economic impact of poverty is not apparent in the discussion by Paleo Diet proponents regarding civilization diseases.

The ability of the planet to sustain a ready and affordable supply of healthy meat and fish to the worlds population is extremely unlikely. The conversion of plant matter to beef is generally agreed to be 100 lbs. (about 45.4 kg) of plant mass for every 10 lbs. (about 4.5 kg) of beef.

When the population of the planet was measured in the hundreds of thousands or even a few millions, widespread consumption of meat might have been reasonable. As we wend our way toward the nine billion mark, a diet consisting of 50% animal protein is not going to work.

For those who choose a diet including a large percentage of meat, it might be important to consider the methods of raising the animals. For those that can afford the cost, range-fed animals can be a great source of protein.

The reliance on factory-farm animals and poultry which often are injected or fed various antibiotics, hormones, and unnatural foods makes including these as a large part of ones diet something of a risk. Sadly, even fish and shellfish are occasionally a risk as they can absorb mercury and other toxics caused by industrial pollution.

The claims of the Paleo Diet advocates that a post agricultural diet is unhealthy choose to ignore such traditional cuisines as might be found in Japan, India, Greece, and Italy. Their claims ignore the excellent health and longevity of cultures that have adapted a diet of legumes and grains as staples. Statistics that seem to support the Paleo Diet may be derived from Western culture where the preponderance of processed food and fast food precludes a healthy diet.

A broad view of diet is important for healthy and enjoyable eating. Concerns in addition to eating might include affordability, environmental impact, and quality.

To many, the Paleo Diet may seem an elitist diet accessible only to those wealthy enough to buy quantities of range-fed, organic meat.

To others, current science appears to demonstrate that a diet heavily dependent on grains and legumes is both healthy and affordable.

Whatever your choice, it is important to enjoy good food and eat a balanced diet of wholesome food.


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Why Your Small Business Needs a Marketing Firm and Tips for Finding One


Not many people start a business without the hopes of eventually turning a profit. However, if you don’t have any customers interested in what you have to offer, selling your merchandise or services is impossible. Though part of gaining business is actually having an idea, product, or service that your target audience can benefit from, the other part of it is marketing. With effective marketing strategies, you can increase your brand recognition while also increasing your chances of earning revenue.

Why Not Do It Yourself?

All too often home-based or small business owners try to take marketing into their own hands. Even though they may be able to complete some basic marketing tasks on their own, if they’re going to take their brand to the next level, they need to rely on the expertise of someone else. Preferably, someone who is skilled in marketing. Doing it yourself, although it can save you money is time-consuming and could also cause you to lose money in the long run.

Benefits of Working with Marketing Agencies

So why hire a marketing firm to take over the reins for you? Well, there are a number of factors that you may not have considered:

  • Marketing trends change all the time. If you’re using old techniques to try and win a modern-day audience, chances are you’ll lose to the competition.
  • There are several marketing platforms. It becomes necessary to utilize more than one platform to market your brand to the public. Sticking to just one or two platforms that you’ve mastered on your own could cause you to miss out on a lot of potential customers.
  • The competition is stiff. While you may have decided that it’s more cost-effective to forego the marketing firm, there are hundreds of small businesses who chose the opposite. If you’re going to get any leeway in the industry you need the best of the best to help your brand reach millions.
  • It can be time-consuming. While your marketing efforts may start off as nothing more than creating a company page and social media sites, the truth is, that as your brand grows so will your marketing efforts. Updating content, responding to followers, posting new information, and more can be unbearable for one person to handle.

Tips for Finding the Best Marketing Agency

Now that you have an understanding as to why a marketing agency may be needed, how do you go about finding the right one? There are a lot of firms and independent contractors out there vying for your business, so it’s important to keep a few key factors in mind. This includes:

  • Experience – Working with a novice may be a cheaper option but it won’t get your brand to become a household name anytime soon. Instead, look for service providers that have several years of experience. Some boutique agencies, such as the San Diego-based Elevated, run leaner, more experienced teams, versus larger agencies that might depend more on the volume of staff rather than their expertise.
  • Strong Web Presence – Here’s one you really want to think about. If a marketing company can’t be found online in a positive light, why would you want to do business with them? Look for a company that has taken the time to develop a positive online presence and positive rapport with their clients.
  • Versatility – You don’t want to work with a contractor or firm that only has one way of doing things or one service to offer you. As there are various methods of marketing you should choose a service provider who can offer an array of avenues to showcase your brand.
  • Creativity – Last but not least, you need a firm that is creative. Working with a marketing agency that has “cookie cutter” ideas of how to market your brand will backfire. Essentially, they’re providing every agency in your industry with the same tactics and techniques causing you to blend in, instead of standing out. So, look for an agency that can be creative with both digital and traditional marketing campaigns to give you a competitive edge.

Yes, it’s true that home and small businesses get the short end of the stick when it comes to finances and resources. It can seem like the best thing to do is figure it all out yourself. Though wearing a few hats, in the beginning, may be what is necessary to survive, ultimately you need to rely on others like marketing firms to help take your business to the next level.

The post Why Your Small Business Needs a Marketing Firm and Tips for Finding One appeared first on Home Business Magazine.

Source: Home Business

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10 Habits Of The Super Wealthy In Making Money


By: Gary McGeown

If you want super wealth, you’re going to have to think really big. Niche marketing can generate some wealth for you, but you’re going to need a broader vision for greater wealth. Think bigger. Find a product or service that fills a need in the greater general population.

2. They Plan

Although this is not the most fun part of business, it is critical to set the stage for the success of your business. Put together a strategic business plan with expected milestones. Break down your goals into tasks you can accomplish day-by-day. Print off a visual of your goals and keep it posted in your office. It will remind you of what you want to achieve and keep you on track for success.

3. They Barter

Never pay full price. Always look around for a better deal or barter for a better deal. If you do a search on the Internet there are some sites that actually provide comparison shopping.

4. They Create A Stellar Website

Create a website to house your business. You can do it for free. Just do a search on the Internet to find a few. Make sure your site has lots of white space and brief statements. You don’t want anything too extravagant. People typically scan a site when they first visit, and don’t stay if they can’t figure it out quickly. Make sure your statement as to how your product or service helps people is prominently displayed.

5. They Create a Powerful Blog

Blogs can be created for free. Blogger or WordPress are great ones to use. You will need a blog for your sales audience to join your distribution, congregate, learn about updates, find archives and leave comments. This is where you obtain e-mail addresses of those who are interested in your business.

6. They Belong To Social Networks

Social networking opens up doors to business that nothing else does. Join several social networks like Facebook, Twitter, Digg and others. Choose about five to begin with. Invite everyone you know in the social network and those you don’t know, but have like interests. With a social network, you have a readymade potential sales audience.

7. They Create A Killer Marketing Launch

A strategic start will get the word out quickly about your business. You need a killer marketing launch to set the pace to become super wealthy from your business. Plan for a blitz through all the social networks you’ve registered with and an e-mail distribution of those you already know. Plan your notifications to occur the day of your launch.

8. Super Wealthy People Network

Networking is a very powerful tool to spread the word about your business. Word of mouth is the most effective way to do it. Spread the word to everyone you know. Hand out business cards. Tell friends, family and acquaintances. Send out notifications through the social networks you belong to, and do it regularly. It will boost your business tremendously.

9. They Strategically Use Affiliate Marketing

Affiliate marketing opens up doors to wealth that your website cannot, in and of itself. Join forums and find people who are reputable to have your products and services posted on their websites for sale. You create a win-win situation when you pay them a commission when they make a sale. Instead of making so many sales a day on your site, you could make that number of sales times the number of sites on which your products and services reside.

10. They Budget

The super wealthy don’t impulse buy. They budget their expenditures into their business plan or family budget. Don’t spend unless you’ve planned that expense. Don’t impulse buy. It’s a devastating way to destroy your wealth.

Incorporate these powerful habits into your everyday life. Let them become second nature to you. Discipline yourself to use them daily. You will be amazed at the results and how quickly it will help start you on the path of success like that of super wealthy people.


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The Advantages of Adsense For Search


Adsense for search provides publishers with the opportunity to provide a search tool through their website. The search tool provides results which contain adwords adverts, and therefore publishers can generate revenues.

The effectiveness of this tool for publishers comes in its functionality for website visitors. Those who have browsed resources on a website may return to Google to complete a search. If this resource is contained within a website they are currently on, then they are likely to use the publisher’s website for search, and therefore the publisher can receive returns.

Publishers often claim that having a search tool within their website is a good way to generate Adsense revenues without the concern of diminishing their brand. In the way that a company who sells a product would not want a rival provider having an adsense advert within their website, they will not feel that this disadvantage is relevant. The advantages of adsense for search also lies in the space that it occupies on screen. The results are displayed on a separate page, so publishers do not feel that they are sacrificing space where Adsense would previously appear.

The tool may also lead to visitors selecting the given website as their homepage. If the website contains relevant resources, and still has the functionality associated with Google then the website has broader general appeal. Those who are visiting the website for the first time, and realising it will not satisfy their needs may still use the websites search function.

Adsense publishers often state that they receive less per Click Through with Search. Although this is the case surfers are more likely to be targeted towards adverts than with Google Adsense. If a visitor has have changed the item or topic they wish to search for, and isn’t compelled by the adverts; they can still find what they are looking for as the publisher earns a percentage.

It is also a good tool as publishers can allow their site to be searched using the same technology. Therefore surfers are more likely to also find the resources within the publisher’s website that they require.

Google has a lesser database of advertisers for Adsense through the selectiveness of advertisers. The search toolbar provides results which include advertisers that do not want to appear in Adsense for content.

Google for search is also used by large market leading websites where this is rare with adsense. Companies who provide a service or sell a product are more regularly opting to incorporate the search toolbar into their website whilst not feeling that it depreciates their brand.

In fact; many businesses actually feel as though their brand is strengthened through it’s alignment with the Google logo. Other’s who choose not to use the Google logo, may benefit from the customers assumption that the search technology used belongs to the website they are on, and therefore further benefits are reaped by the publisher.

As adsense is plagued with click fraud, the same is less likely to happen with search. Click Fraud would require the person or persons committing the crime to follow realistic searches, and to avoid any suspicious behaviour. This could be particularly hard, and with less revenue per click those committing click fraud are likely to stay away from search all together.

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How Do I Analyze Traffic On My Website


By: Linda McRae

We will start by analyzing traffic, which is the simplest data, the average visitors to your site consisting of on a daily, weekly, and monthly basis. These graphs and reports are the most important part of your every day life maintaining your websites. These figures are the most standard measurement of your website’s activity. At first you would think that the more traffic you see on your report, wow this is amazing. It is good but you have to consider and document what each visitor is on your site to accomplish. Some are just lookie lous and others are the type traffic you need, either purchasing products or signing up to use your program which you offer.

Let’s explore what “hits” are? What are known as “hits”, and can give you false hopes and failure.The really great misconception about what is commonly known as “hits” and what is really tangible benefits hits from customers on your website. Hits are only the number of server request made, or the number of pictures etc. per page, you will see how over rated this little word “hits” can be.

Let’s further explore this meaning, if your homepage has 12 pictures on it, this is how the server records this, as 12 hits. One visitor can be looking at your homepage and you will be registered with 12 hits by the server. This shows us that hits are really not a productive way to analyze traffic on your website, at this level.

As you advertise, more visitors will frequent your website, and your reports will become much more accurate. Your graphs and reports will then show the exact benefits your website is bringing your business. You will learn to compare your overall trends in visitor behavior. These same indicators can help you to decide where your improvements can be made. It can really be something as simple as keywords that are not exact enough and are bringing the wrong customers to your site. Keywords must be as close to your description to your site as possible, this enables the servers to send the correct category customers to you. If the visitors are arriving on your site and only staying a few seconds, they probably are not satisfied with the direction the server sent them.

Properly working navigation and links are a must, nothing is more upsetting to me as when I research a particular item and I use a search engine and I am sent to a site that is poorly maintained. I can not get the buttons to work and the links are incomplete. This has wasted my time and I will remember this site in the future. I would not recommend it to my employees or my friends. When you design your sites, please remember to consider ease of use for your visitors. This is one of the most important factors I have found from research to this date.

If you find that customers are visiting a certain page on your site more than the others, then it would make a good business move to put more of your sale’s items on that page, or list more of your training classes offered, whatever your niche may be. Now, you are receiving many of my internet marketing secrets. People actually pay for this stuff, I want my reader’s to succeed so I don’t mind sharing some of my knowledge.

Your website has exit pages, for example, a final order or contact form. Visitors usually go through this page quickly. Here once again you have to study your reports and decide what the actions of the visitors are? Hopefully you have exits on your exit pages, if not, you have some work to do on your site. You would be surprised how just altering the content or the graphics can make all the differences you are needing for measurements to be correct.

So statistics can tell you just where changes need to be made. Check your keywords as mentioned already make certain they are targeted keywords. Targeted customers or targeted traffic are happy customers because they find exactly what they were looking for!

Maintenance of your website is so very important, it works hand in hand with your advertisement.One day you will be able to put your company name into a search engine such as Google, and your website pops up in the number one spot, just radiate with the success you are feeling at this moment. All of that hard work is paying off, and hopefully it will be in dollars and cents! If you have questions, you can reach me through my website.


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