By: Andrew Gowans
It is important for all of us involved with affiliate and internet marketing to keep up to date with those techniques that are proving to be highly successful. Hopefully some of you have benefited from incorporating audio into your site. Now the focus seems to be on using video, either your own or ‘borrowed’ from sources such as Google and YouTube.
These are great techniques as long as they add value to what already is a welcoming, user friendly website. No amount of audio, video, flash intros or any other marketing trend that may come along will give you the results you are looking for unless you get the basics right.
Get the basics right, then you can look at different ways to complement a site that is already working for you.
Part 1 covered four ‘how to’ basics. Here are another three
5. Getting The Right Look And Feel Will Make A Huge Difference
This is perhaps a little more subjective. Beauty is in the eye of the beholder and all that but I think it is a case of getting the balance right.
Use colors wisely. Not just in the sense of backgrounds but also in choosing text colors, highlighting, headlines and so on. Basically, is your site pleasing to the eye? Are the words easy to see and read? Are you using so much bold text and highlighting that the points you really need to emphasize have lost their emphasis? Are you using some obscure fonts that you like but won’t work when the visitor loads your page?
Two of my favorites…
Keep paragraphs short and use lots of white space. Make it easy for your visitors to read what you want them to read. Pages jammed full of text and nothing else run the huge risk of turning visitors off before they reach the point where you wish them to make a decision.
Careful use of relevant images and graphics will also help to make pages more interesting. Again, think balance – none and the page may seem boring, too many and the key messages may be lost.
6. Where’s Your Call To Action?
I am not joking. You have done all the hard work of preselling your offer, the benefits of your product or your affiliate product, the reasons why visitors should subscribe to your newsletter or whatever the purpose of your page was. Have you actually told your visitor what they now need to do?
Believe me I am not being facetious. It’s amazing how many websites miss this point or make it too complicated.
Again, keep it simple. Your visitor has stayed on your site long enough to get to this point. Tell them what to do and give them an easy way to do it.
Many potential customers or subscribers will shy away from filling in complicated forms, forms that are too long, or forms that are asking for too much information. Capture only what you need to capture.
And, always, test. Make sure any call to action process works every time.
7. Did You Say Thank You?
As the saying goes a lot of money is “being left on the table”. Once your visitor has purchased the product you have been promoting or subscribed to your newsletter or perhaps an e-course, you have another sales opportunity. Set up a “Thank You” page that your visitor lands on once they have taken action.
Apart from thanking them, think about how you can make the most out of this opportunity. Do you have an actual product that relates perfectly to the e-course they signed up for? Do you have affiliate products that complement the product they have just purchased? Do you have a report that will add value to their purchase?
The bottom line is that you have been successful thus far, your visitors have taken the action you wanted them to take. Now that you have them in the right frame of mind, seize the opportunity as long as it is totally appropriate to the action they have just taken.
None of this is rocket science. Simple design basics that help you to help your visitors to take the action you wish them to take and make it a more profitable experience for you.
Thanks for reading
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